Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

699 Pages·2014·13.574 MB·English

Handbook of Research
on the Impact of Culture
and Society on the
Entertainment Industry
R. Gulay Ozturk
İstanbul Commerce University, Turkey
A volume in the Advances in Media,
Entertainment, and the Arts (AMEA) Book Series
Managing Director: Lindsay Johnston
Production Editor: Jennifer Yoder
Development Editor: Erin O’Dea
Acquisitions Editor: Kayla Wolfe
Typesetter: Thomas Creedon
Cover Design: Jason Mull
Published in the United States of America by
Information Science Reference (an imprint of IGI Global)
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Copyright © 2014 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in
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Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or
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Library of Congress Cataloging-in-Publication Data
Handbook of research on the impact of culture and society on the entertainment industry / Gulay Ozturk, editor.
pages cm
Includes bibliographical references and index.
Summary: “This reference provides a review of the academic and popular literature on the relationship between com-
munications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports,technology, culture,
marketing, and entertainment practices”-- Provided by publisher.
ISBN 978-1-4666-6190-5 (hardcover) -- ISBN 978-1-4666-6191-2 (ebook) -- ISBN 978-1-4666-6193-6 (print & perpetual
access) 1. Mass media and culture. 2. Amusements. 3. Cultural industries. 4. Popular culture. I. Ozturk, Gulay, 1981-
P94.6.H363 2014
302.23--dc23
2014013042

This book is published in the IGI Global book series Advances in Media, Entertainment, and the Arts (AMEA) (ISSN:
pending; eISSN: pending)
British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.
All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the
authors, but not necessarily of the publisher.
For electronic access to this publication, please contact: [email protected].
Advances in Media,
Entertainment, and the Arts
(AMEA) Book Series
ISSN: pending
EISSN: pending
Mission
Throughout the decades, the news, entertainment, and creative industries have provided outlets for in-
formation sharing, leisure, as well as a means for self expression and cultural documentation.
The Advances in Media, Entertainment, and the Arts (AMEA) book series aims to explore cur-
rent research surrounding the music, film, television, and news industries, artistic expression, as well as
popular culture as a whole. Encompassing titles which focus on the latest research surrounding digital
and print media, journalism, gaming, television and film, as well as both the fine and performing arts, the
AMEA book series is ideally suited for researchers, students, cultural theorists, and media professionals.
Coverage
IGI Global is currently accepting manuscripts
• Film & Television
for publication within this series. To submit a pro-
• Music posal for a volume in this series, please contact our
• Cultural Studies Acquisition Editors at [email protected]
• Celebrity Culture & Influence or visit: http://www.igi-global.com/publish/.
• Popular Culture
• Fine Arts
• Gaming
• Print Media
• Blogging
• Journalism
The Advances in Media, Entertainment, and the Arts (AMEA) Book Series (ISSN pending) is published by IGI Global, 701 E. Choco-
late Avenue, Hershey, PA 17033-1240, USA, www.igi-global.com. This series is composed of titles available for purchase individually; each
title is edited to be contextually exclusive from any other title within the series. For pricing and ordering information please visit http://www.
igi-global.com/book-series/advances-media-entertainment-arts/102257. Postmaster: Send all address changes to above address. Copyright ©
2014 IGI Global. All rights, including translation in other languages reserved by the publisher. No part of this series may be reproduced or
used in any form or by any means – graphics, electronic, or mechanical, including photocopying, recording, taping, or information and retrieval
systems – without written permission from the publisher, except for non commercial, educational use, including classroom teaching purposes.
The views expressed in this series are those of the authors, but not necessarily of IGI Global.
To my dear family, with love.
Editorial Advisory Board
Mete Camdereli, Istanbul Commerce University, Turkey
Ozgur Cengel, Istanbul Commerce University, Turkey
Ala Sivas Gulcur, Istanbul Commerce University, Turkey
Zeliha Hepkon, Istanbul Commerce University, Turkey
Gozde Oymen Kale, Istanbul Commerce University, Turkey
Ekin Gunduz Ozdemirci, Beykent University, Turkey
Filiz Balta Peltekoglu, Marmara University, Turkey.
Ayda Uzuncarsili Soydas, Marmara University, Turkey
Erdem Tatli, Istanbul Commerce University, Turkey
Elgiz Yilmaz, Galatasaray University, Turkey
List of Contributors
Akgun, Ozgur / University of Maine, USA ........................................................................................542
Binatli, Cuneyt / İstanbul Commerce University, Turkey ..................................................................105
Buyukbaykal, Guven / İstanbul University, Turkey ............................................................................72
Cakir, Hilal Ozdemir / İstanbul Commerce University, Turkey ........................................................421
Celebi, Zeynep Guney / Galatasaray University, Turkey ..................................................................371
Cengel, Ozgur / İstanbul Commerce University, Turkey ...................................................................296
Chang, Angela / University of Macau, China ....................................................................................350
Cordeiro, Paula / University of Lisbon, Portugal ..............................................................................461
Darmawan, Ruly / Bandung Institute of Technology, Indonesia .........................................................57
Döbler, Thomas / Macromedia University for Media and Communication Naststraße 11,
Germany .......................................................................................................................................245
Dogan, Betul Onay / İstanbul University, Turkey ..............................................................................521
Doruk, Ece Karadogan / İstanbul University, Turkey ......................................................................161
Erdem, M. Nur / İstanbul Kavram Vocational College, Turkey ........................................................278
Feigelson, Kristian / Sorbonne University, France ...........................................................................225
Ghosn, Catherine / Université Paul Sabatier, France .......................................................................145
Gulcur, Ala Sivas / Istanbul Commerce University, Turkey ..............................................................264
Honório da Silva, Alexandre / Universidade Federal de Pernambuco (PPGCOM/UFPE),
Brazil ............................................................................................................................................558
Ismayılov, Ebru Karadogan / İstanbul Commerce University, Turkey ................................................1
Kale, Gozde Oymen / İstanbul Commerce University, Turkey ..........................................................314
Kara, Barıs / Galatasaray University, Turkey ...................................................................................578
Kesgin, Yildiray / İstanbul University, Turkey ....................................................................................72
Kesimoglu, Aysegul / City University London, UK .............................................................................39
Lameira, Sofia / University of Lisbon, Portugal ................................................................................461
Martí-Parreño, José / European University of Valencia, Spain .......................................................482
Mascarenhas, José / University of Lisbon, Portugal .........................................................................461
Mendes, António / University of Lisbon, Portugal & IADE – Creative University, Portugal ...........461
Ozdemir, Urun Anil / İstanbul Culture University, Turkey ...............................................................503
Oztek, Yaman / Galatasaray University, Turkey ...............................................................................296
Ozturk, R. Gulay / İstanbul Commerce University, Turkey .......................................................440,578
Ozuem, Wilson / University of Hertfordshire, UK ............................................................................389
Pokrovskaia, Nadezhda Nikolaevna / Saint Petersburg State University of Economics, Russia .......21
Prasad, Jason / University of Wales, UK ...........................................................................................389
Raj, Sony Jalarajan / St. Thomas University, USA .............................................................................89
Ruiz-Mafé, Carla / University of Valencia, Spain .............................................................................482
Şahinoğlu, D. Zeynep Bayazıt / İstanbul Commerce University, Turkey ..........................................332
Scribner, Lisa L. / University of North Carolina – Wilmington, USA ...............................................482
Sen, Aygun / Marmara University, Turkey .........................................................................................182
Sener, Nihal Kocabay / İstanbul Commerce University, Turkey .......................................................122
Sreekumar, Rohini / Monash University, Malaysia ............................................................................89
Steffens, Theresa / Macromedia University for Media and Communication Naststraße 11,
Germany .......................................................................................................................................245
Sunal, Gozde / İstanbul Commerce University, Turkey ..................................................................1,105
Swiatek, Lukasz / The University of Sydney, Australia .....................................................................203
Tatli, Erdem / İstanbul Commerce University, Turkey ......................................................................503
Tüzün, Selin / Marmara University, Turkey ......................................................................................182
Ulusoy, Ebru / University of Maine, USA ..........................................................................................314
Yıldırım, Figen / İstanbul Commerce University, Turkey ..................................................................332
Table of Contents
Foreword...........................................................................................................................................xxiv
Preface................................................................................................................................................xxv
Section 1
Entertainment, Culture, and Society
Chapter 1
TransformationofEntertainmentCulturethroughoutSocietyandHistory...........................................1
Ebru Karadogan Ismayılov, İstanbul Commerce University, Turkey
Gozde Sunal, İstanbul Commerce University, Turkey
Chapter 2
LeisureandEntertainmentasaCreativeSpace-TimeManifoldinaPost-ModernWorld...................21
Nadezhda Nikolaevna Pokrovskaia, Saint Petersburg State University of Economics, Russia
Chapter 3
EntertainmentandFoodTourismintheBackdropofLateModernityandaReflectiononTurkey....39
Aysegul Kesimoglu, City University London, UK
Chapter 4
NegotiatingSpirituality:CommodificationofReligiousContentintheEntertainmentIndustry........57
Ruly Darmawan, Bandung Institute of Technology, Indonesia
Chapter 5
ConcurrenceofSportsandEntertainmentIndustries:SuperBowl......................................................72
Guven Buyukbaykal, İstanbul University, Turkey
Yildiray Kesgin, İstanbul University, Turkey
Chapter 6
BollywoodizingCricket!AFascinatingWorldofGlobalSensibilities,EntertainmentRevolution,
CulturalRepresentation,andEconomicStunts....................................................................................89
Sony Jalarajan Raj, St. Thomas University, USA
Rohini Sreekumar, Monash University, Malaysia
Section 2
Entertainment and Media
Chapter 7
TheUnderstandingofEntertainmentinPressEnterprisesinTurkey.................................................105
Cuneyt Binatli, İstanbul Commerce University, Turkey
Gozde Sunal, İstanbul Commerce University, Turkey
Chapter 8
AnOverviewonPresentationofEntertainmentinNewspapers’WeekendSupplements..................122
Nihal Kocabay Sener, İstanbul Commerce University, Turkey
Chapter 9
EntertainmentonFrenchTelevision...................................................................................................145
Catherine Ghosn, Université Paul Sabatier, France
Chapter 10
TransformationinDaytimeTelevisionProgramsinTurkeysince2000............................................161
Ece Karadogan Doruk, İstanbul University, Turkey
Chapter 11
ThePastasaSpectacle:TheMagnificentCentury.............................................................................182
Selin Tüzün, Marmara University, Turkey
Aygun Sen, Marmara University, Turkey
Chapter 12
RewardingWork,RepresentingWork:TheSeriousSideofEntertainmentinGlobalisedAward
Shows..................................................................................................................................................203
Lukasz Swiatek, The University of Sydney, Australia
Chapter 13
GlobalizationandtheDynamicsofWorkMarkets.............................................................................225
Kristian Feigelson, Sorbonne University, France
Chapter 14
User-GeneratedCinema:ANewWayofConsumerCo-Creation?....................................................245
Theresa Steffens, Macromedia University for Media and Communication Naststraße 11,
Germany
Thomas Döbler, Macromedia University for Media and Communication Naststraße 11,
Germany
Chapter 15
HistoricalEpicasaGenreinPopularTurkishCinema......................................................................264
Ala Sivas Gulcur, Istanbul Commerce University, Turkey
Chapter 16
ViolenceandPornographicViolenceasaMassEntertainmentMedium:AStudyonSpartacus
Series...................................................................................................................................................278
M. Nur Erdem, İstanbul Kavram Vocational College, Turkey
Section 3
Entertainment and Marketing
Chapter 17
LeisureTimeMarketingintheContextoftheEntertainmentIndustry..............................................296
Ozgur Cengel, İstanbul Commerce University, Turkey
Yaman Oztek, Galatasaray University, Turkey
Chapter 18
ExperienceMarketingatRetailEnvironments...................................................................................314
Gozde Oymen Kale, İstanbul Commerce University, Turkey
Ebru Ulusoy, University of Maine, USA
Chapter 19
Eatertainment:TheNewErainLateralThinking–IssuesandCompetingTrendsinRetailing........332
D. Zeynep Bayazıt Şahinoğlu, İstanbul Commerce University, Turkey
Figen Yıldırım, İstanbul Commerce University, Turkey
Chapter 20
CustomerResponsestoArtsFestivals:TheEffectsofRelationshipMarketingonCultural
Activities.............................................................................................................................................350
Angela Chang, University of Macau, China
Chapter 21
ContemporaryArtMuseums’MarketingStrategies:TheCaseoftheIstanbulModernArt
Museum...............................................................................................................................................371
Zeynep Guney Celebi, Galatasaray University, Turkey
Chapter 22
DifferencesthatMatter:ANewFrameworkforEvaluatingMarketingCommunication
EffectivenessinOnlineSocialGambling...........................................................................................389
Wilson Ozuem, University of Hertfordshire, UK
Jason Prasad, University of Wales, UK
Section 4
Entertainment, Advertising, and Public Relations
Chapter 23
TheRepresentationofPublicRelationsProfessionandPublicRelationsPractitionersinthe
ContextofEntertainmentCultureinTurkishTVSeries....................................................................421
Hilal Ozdemir Cakir, İstanbul Commerce University, Turkey