Handbook for the college admissions profession

253 Pages·1998·32.673 MB·English

by  Claire Swann, Stanley E Henderson, American Association of Collegiate Registrars and Admissions Officers

lanning in School Administration: A
Ward Sy~outs
School Law for the 1990s: A
Robert C. reil illy and ~dwurdT. Green
k of Academic Advising
N. Gordon
ndbook for the College and University Career Center
win L. Herr, Jack R. Ray~ana, nd Je$reyW . Garis
andbook of Cooperative Learning
S ~ l oS~huora n, editor
Teaching: Theory and Applications
dR . ~ c ~ rSaawnyer , editors
The Training and Devel~pmenot f School Principals: A
Wurd ~ybo~atnsd ~rederickC . Wendel
ulticulturalism in the College Cumculum: A
Where in the World to Learn: A Guide to Library and Info~ation
nternational Education Advisers
ng Death Issues in the Schools: A
on
ibrary of Con~rC~ast alo~in~in-
Handbook for the college admissions profession I Claire C. Swann,
senior editor ;S tanley E. Henderson, editor.
p. cm.-(TheG reenwoode ducators’r eferencec ollection,
ISSN 1056-2 192)
“Published in association with the American Association of
collegiate Registrars and Admissions Officers,W ashington, D.C.”
Includes bibliographical references and index.
ISBN 0-3 13-291 13-6 (alk. paper)
1. College admission officers-United States-Handbooks, manuals,
etc.2 .U niversities and colleges-United States-Admission-
andb books, manuals, etc. 1. Swann,C laire. 11. Henderson,
Stanley E. 111. American Association of Collegiate Registrars and
Ad~ssionsO fficers. IV. Series.
LB2351 .6.H361 998
378.1’61-dc21 97- 14468
British Library Cataloguing in ~blicationD ata is available.
Copy~ght0 1998 by The American Association of Collegiate Registrars and
Admissions Officers
All rights reserved. No portion of this book may
be
reproduced, by any process or technique, without the
express written consent of the publisher.
Library of Congress Catalog Card Number: 97-14468
1 s ~0-3~ 1:3-2 9 l 13-6
ISSN: 1056-2192
irst pubiish~di n 1998
ree en wood Press, 88 Post Road West, Westport, CT 06881
An imprint of Green~oodP ublishing Croup, Inc.
rinted in the United States of America
The paper used in this book complies with the
~e~anePnatp er Standard issued by the National
Infor~ationS tandards Org~ization(2 39.48-1984).
1 0 9 8 7 6 5 4 3 2
Tables and Figures ix
Preface xi
Introduction xiii
1. Pers~ectiveso n Educational Reform 3
~ ~ nSta~~l a~rt
ers~ectiveso n ~dmissions 7
~ ~ Cuhstenen
3, A ~isto~icVaile w of an ~d~issions
the ~tud~Bnotd y
l1
~rofessiona nd a are er 29
~ l ~C.~ Swrue~n
S. ~o~~etencained sT raining 37
anso son
ry Lee and St~ven7 : Syvers~n
7. The Ro of~ssionAa sls ociations
l
~ a y y ~ ~a !
vi Contents
Enrollment ~anagement 71
9. rch 95
M. Cle~enatn d Teresa M. Flanne~
10. "he ~evelopmenotf a ~ ~ k e t i Pnlagn 107
James C. lackb burn
ecruitment: Student Outreach Strategies 12 7
Joyce B S~ith
12. Applying Technological Tools 14 1
avid H. Stones
161
rker ~ounga,n d Timothy
ing ~iversity 171
~uerrero
. ~nternationalS tudents 187
~ l i ~~ojorgr~en
. Collegiate Telecounseling and ~~cruit~Veindeto s 195
Joe F. ~~u~
17. Admissions Partners on Campus 207
~~thleGe.n P lante
~dmissions P~tneofrfs C ampus 29
ti^ ~ush~urn
239
ppendix A: Professional Practices and Ethical Standards 53
ment of Principles of Good Practice 255
ission Decision Options in Higher Education
nts' and Transfer Students'
sponsi~ilitiesin the College A 269
C ~tatemento f Practices and Courtesies 273
Contents vii
277
~ 1 0 S S ~
28
Index 29 1
29
This Page Intentionally Left Blank
.l ndicators with ~e~nitions 77
8.2
8.3 84
8.4 Example of Probability Tracking, Family Income $~O,OOO
8.5 etention Activities
11.1 “Very Frequent’, Use of Various
131
11.2 13
14. 1
173 and 1973
8.1 The ~nrollment 81
10 9
111
10.3T he ~dmissions~arke~ing-~lParoncneiss~ ~ 116