Hairdressers Journal - August 2022

102 Pages·2022·35 MB·English

HAIRDRESSERS JOURNAL INTERNATIONAL
INSPIRING TODAY’S HAIRDRESSER
THE LATEST TECH
ADVANCES
YOU NEED
TO KNOW ABOUT
DIGITAL
NATIVE
| |
£5 August 2022 hji.co.uk
0 8
9 770143 691236
Keep your clienttss’’
colour cool
Pigmented haircare formulated to help neutralise
unwanted warm undertones in the lightest blondes
to the darkest brunettes
Scan to access
the FREE Education
Course
ts’
So
Silver
Game Over Yellow
Helps to neutralise unwanted
yellow undertones in blondes
and greys
Brass
Off
Bye Bye Brass
Helps to neutralise unwanted
orange undertones in
lightened brunettes
Dark
Envy
See Ya Warmth
Helps to neutralise unwanted
red tones in dark brunettes
HJ
28
August 2022
CONTENTS
27
NEWS REGULARS
The Debate
44 10 Are virtual hair consultations 16
Industry News the future? HJ Insider
This month’s news round-up 28 We share the results from our
12 Fast and Cheap latest survey
Digital News Sustainability Tips
90
What’s new on our website Anne Veck and Keith Mellon break P roducts
and social channels it down The newest launches to know
14 and stock right now
HJ Reports EVENTS
92
Revlon Professional’s inaugural 50 Interiors
Front Row Summit # BHBA22 The making of the artful
17 The highlights from this year's KOOP Studio
L’Oréal Colour Trophy British Hairdressing Business Awards 97
Grand Final 2022 Careers
An evening of creativity, high fashion FEATURES Finding success with Tina
and hair mastery 31 Hollis, The Lonely Boss Lady
Colour Notes
18 98
HJ Reports Andrew Smith’s favourite Life Through A Lens
The return of the Davines trends and techniques A journey through Andrew
World Wide Hair Tour 4 1 Jose’s portfolio pictures
Software Refusers
26
HJ Reports Experts weigh in on salons
A trip to the future for Kevin who are saying ‘no’ to software
Murphy FAST.FORWARD 46
Inside Out
BUSINESS The role of stress and nutrition
on hair loss
22
The Perfect Salon INSPIRATION
Experience
69
How to curate a space that Fashion
clients and stylist alike love, with This month’s inspirational
Takara Belmont collections 72

hji.co.uk
EDITOR'S LETTER
50
TEAM HJ
HINASPIRIRDINRGES STOERDSA JYO’SU HRANIRADLR IENSTSEERRNATIONAL
Executive Director
Jayne Lewis-Orr
[email protected] • 020 3841 7360
THE LATEST TECH
ADVANCES
YOU NEED
TO KNOW ABOUT
DIGITAL Managing Director Mark Moloney
NATIVE
£5|August 2022|hji.co.uk
08
9770143691236
WELCOME
Editor Charlotte Grant-West
[email protected] • 020 7351 0536
Firstly, we have some introductions to make. Team HJ has had a Deputy Editor Sian Jones
host of new additions to the team. Take a look at our masthead [email protected] • 020 3841 7362
to the right of this page and you’ll see Sian Jones, our deputy
editor, Chloe Weldon our content writer, and Josie Jackson, our
editorial assistant – all new joiners to the team. Thankfully we’re
all very much out and about again (just take a look at our HJ
Content Writer Chloe Weldon
Reports pages this month!) so if you haven’t done already, I’m sure you’ll
[email protected]
bump into us soon at an up and coming event. 020 3841 7362
Speaking of which, HJ’s British Hairdressing Business Awards, held
on Monday 4 July in London was a brilliant night of networking and
celebration; check out the winners and see if you can spot yourself in our 5

picture galleries starting on page 50.
Editorial Assistant Josie Jackson
How are you dealing with the traditionally quieter summer months?
[email protected] • 020 3841 7368
Maybe like our Debate subject this month, you’re looking to virtual
Editorial Intern Chloe Woodland
consultations and, dare we say it, the metaverse, to boost business? If
[email protected]
you’re not looking ahead, you’re behind – that’s the opinion of one of
our writers this month. Which chimes in perfectly with our features on
salon software this issue. The experts break down exactly what consumers
want in 2022 on page 33, and we take a different approach on page
41 – unpicking why some salons say ‘no’ to software. At the end of the
Group Sales Director Jackie Brown
day, the consensus is that you need a booking system that works for you,
[email protected] • 020 3841 7366
whether it’s one that collects a deposit to lessen the financial impact of
cancellations, sends out bespoke marketing to drum up more custom or
even means all your clients’ notes are in one place. Or one that does it all!
Here at HJ we wish you a prosperous summer, and remember the
importance of taking time to rest, relax and recharge. Sales Manager Matt Crane
[email protected] • 020 3841 7367
Account Manager Jane Arrowsmith
[email protected] • 020 3841 7373
Design
Jaqui Palmer
Recruitment and Classified Nur Suleyman
[email protected] • 020 7351 0536
Head of Awards Management Lizzi Diggins
[email protected] • 0203 841 7365
Head of Global Marketing Chloe Monina
[email protected] • 020 7351 0536
COVER CREDITS: HAIR: IDLEWILD ART TEAM MAKE-UP: GRACE HAYWARD
PRODUCTS: L’ORÉAL PROFESSIONNEL PARIS PHOTOGRAPHY: CHRIS BULEZUIK Marketing Executive Tina Hill
[email protected] • 020 3841 7370

hji.co.uk
| |
0844 3356 121
Visit our Southampton Furniture Showroom
Salon Supplies, Northam, Southampton, SO14 5QA
HJ NEWS
NEWS
BRITISH HAIRDRESSING BUSINESS
Sponsored Brand News
AWARD WINNERS ANNOUNCED
What Happens
After Dark?
On Monday 4 July 2022, HJ announced the British Hairdressing Business
The Art of Mixology is coming Awards 2022 winners at Park Plaza, Westminster Bridge in London. An event
to the salon with the launch of which brought the UK professional hairdressing industry together to celebrate
Vish After Dark, a new concept the best in the business. Turn to page 50 for the winners and highlights.
designed to release the creative
genius in every colourist. Cocktail
your colours to explore new £35,000+
trends and techniques, and 7
rest assured knowing that all of
your colour creations and notes
THAT’S HOW MUCH COMPANIES IN THE UK HAIR AND BEAUTY
will be saved in the Vish app to
SECTOR COULD SAVE PER YEAR BY ADOPTING TECHNOLOGY
recreate any time. “We want
to free colourists to be more SUCH AS CHATBOTS, AUTOMATED BOOKING SYSTEMS AND
intrepid without risk,” explains FINANCIAL REPORTING, ACCORDING TO A SURVEY
Tim Howard, former salon owner
COMMISSIONED BY YELL
and chief innovation officer at
Vish. “Vish After Dark is the Vish
alter-ego. We are talking ‘bar
tab’ rather than bill and using Avlon Partners with Enact Equality
the language of cocktails to
highlight that mixing colour is Avlon has partnered with Enact
both fun and expressive. But Equality to support the launch of
we also want colourists to mix a survey that aims to inform new
responsibly, reducing product national guidance against Afro hair
costs and ultimately eliminating discrimination in the UK. The national
waste.” Look out for Vish After survey asks diverse audiences to
Dark next month, and remember, share their experiences of growing
mix responsibly. up with Afro hair. Enact Equality
works to advance race equality
and social justice in the UK. Last
year, Enact Equality, the APPG and
the Halo Collective launched a
national campaign to tackle Afro
hair discrimination in schools, which
led to the Equality and Human Rights
Commission, and the Prime Minister’s
Office, agreeing to implement new
national guidance for education
providers across England.
To find out more, visit getvish.co.uk
hji.co.uk
HJ ADVERTORIAL

What’s on with Wella
STUDIO
WELLA SPOTLIGHT
Wella Studios offers a range of business courses delivered face to face by
expert industry business gurus. Below are four key “business builders”
1 4
If you want to… If you want to...
GROW YOUR BUSINESS INCREASE YOUR
You need: COLOUR REVENUE
MASTER BUSINESS PROGRAMME You need:
THE BUSINESS OF COLOUR
This comprehensive business
masterclass is aimed at salon When a client commits to
owners who are motivated colour, they make regular
to expand and elevate their appointments more
business. A fully consultative and coaching approach that often and drive referrals.
allows you to bring and develop your business plan under Are you maximising the
the expert guidance of Liz McKeon. potential of clients who
• Learn the five business pillars. could be adding colour to
• Create a 90-day plan. their visits? The Business of
• Analyse your strengths and weaknesses. Colour is about giving you
3
• Evaluate best practice for pricing. If you want to... the tools to do just that.
8 • Execute a 12-month marketing plan. MOTIVATE YOUR • Learn what makes
TEAM a successful colour
Presented by: Liz McKeon You need: APPRAISAL business and how you
Cost: £1885+vat FOR PERFORMANCE can contribute to salon
Dates: 8 day programme spread over 12 months, success.
starting Autumn 2022 We all face challenges • Understand the key
in recruitment, staff ways to increase colour
2 If you want to...ACE ONLINE MARKETING retention and managing revenue.
You need: ACTIVATE YOUR DIGITAL BUSINESS performance. This course • Learn how to engage
has been created to help your team to put colour
If we’re not responding to emails salon owners perform at the heart of the salon.
or booking an appointment, effective appraisals and • Create a plan to help
we’re using social media. But set realistic targets, so that increase client spend
how do you make your business your team can reach their and frequency
heard amongst all the noise? This full potential.
course will show how to make the • How to measure and Cost: Complimentary
web work for your business, stand manage performance Dates: Manchester Studio 5
out from competitors, and ace weekly, monthly and Sept / Dublin Studio 10 Oct
digital marketing. quarterly.
• Understand differing languages and audiences for • How to set up and run
each social channel. the perfect appraisal.
• Discover the importance of a Google My Business page. • Plan career progression.
• Learn about salon finder and salon marketing.
• Use email and Customer Relationship Marketing to Presented by: Simon Harris
target promotions. Cost: £160+VAT / €190
Dates: London Studio 20
Cost: £60 / €65 Sept; Manchester Studio 27
Dates: London Studio 14 Sept / Dublin Studio 21 Sept Sept; Dublin Studio 24 Oct
FOR MORE INFORMATION ON COURSES OR TO BOOK, CONTACT YOUR CHOSEN STUDIO:
London Studio 0203 650 4700 [email protected]
Manchester Studio 0161 834 2645 wellastudiomanchester.com Dublin Studio 01 416 0900 [email protected]
hhjjii..ccoo..uukk
HJ NEWS
NEWS
Sponsored Brand News
This week, Alan and Linda Stewart, co-owners of Rainbow Room International
were delighted to be able to visit The Palace of Holyrood House for a formal
Finally, You CAN
ceremony, where they received their Insignia from Her Royal Highness the Princess
Royal. Commenting on the day, Have it all Your Way:
LINDA STEWART, CO-OWNER OF RAINBOW Introducing Fabriq
ROOM INTERNATIONAL, SAID:
“IT WAS SUCH A SURREAL EXPERIENCE ATTENDING
THE INVESTITURE CEREMONY AT THE PALACE OF
HOLYROOD AND THE ROYAL GARDEN PARTY. WE
ARE STILL SO IN SHOCK THAT WE HAVE RECEIVED
THIS AWARD BUT ARE EXTREMELY THANKFUL AND
APPRECIATIVE THAT OUR WORK IN THE HAIRDRESSING
INDUSTRY HAS BEEN ACKNOWLEDGED IN THIS WAY.”
#IAMAHAIRARTIST WINNERS ANNOUNCED
From straighter, smoother hair,
Hairdressers Journal International and L’Oréal Professionnel Paris are to natural curls with fantastic
pleased to announce our #IAMAHAIRARTIST winners for April, May and June. definition, unleash your creativity
with Fabriq. The brand’s
APRIL WINNERS
innovative protein-based
1 @jodieelisehair, 2 @xhair.by.stephx, 3 @laurenslockssx, 4 @dy8desinzhairstourbridge, treatments and products repair, 9
5 @gaynorcreativehair strengthen and transform all
types of hair so that it’s easy-
to-manage and impossible
not to love. Fabriq comes from
the team behind KeraStraight
and INNOluxe and is a natural
progression of their unique
1 2 3 4 5 protein-based approach to
healthy, strong, and easy-to-
MAY WINNERS manage hair. “We've come
a long way… the hair industry
1 @jodieelisehair, 2 @lauraj.hair, 3 @laurenwalderhairandextensions, 4 @elixir_white_salon, is always evolving, science
5 @cuttingroomcreative developing and trends shifting.
We’re excited to dive even
deeper into advanced hair
repair for everyone," says
founders Jez Barnett and John
Hubbard. Fabriq’s range of in-
salon treatments and at-home
1 2 3 4 5 products use sophisticated
blends of proteins that work with
JUNE WINNERS the hair’s natural keratin. Fabriq
has two in-salon treatments:
1 @kymberley_hairstylist, 2 @unitfour4, 3 @melvalentinehair, 4 @dothairliverpool, Quick Fix for stronger, healthier
5 @daniellewishairdressing hair, and Reset, a pro when it
comes to transforming every
hair type. Experience Fabriq for
yourself at fabriqhair.com
1 2 3 4 5 Unleash your potential with Fabriq
hji.co.uk