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About Guide To Marketing Your Agency
This document discusses the importance of defining an advertising agency's purpose. It begins by asking a series of questions about attracting new clients and leads. It then discusses how agencies often fail to market themselves as effectively as they market their clients. The document advocates that an agency must define what it does and who it serves in order to focus its efforts. It then covers five benefits of defining an agency's purpose: 1) Attracting and retaining top talent, 2) Finding focus and sticking to its mission, 3) Attracting new business by differentiating the agency, 4) Building a meaningful culture, and 5) Creating more impactful advertising by understanding the agency's reason for existing. Throughout, it provides examples from agencies that
Detailed Information
| Author: | ['Tomas Benadik'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 36 |
| Language: | English |
| Format: | |
| Price: | FREE |
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