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About Group 5 - Ebook Marketing Theories and Concept
This document discusses the theory of competitive advantage of resources (RATOC). It has 3 main points: 1. RATOC is an interdisciplinary evolutionary theory that explains how competition drives innovation and organizational learning. Firms and resources are enduring units that can be inherited and transmitted. 2. The main elements of RATOC are that firms have heterogeneous resources, compete in market segments, and seek comparative advantages in resources to achieve better financial performance and marketplace positions. 3. The development of RATOC as a research theory program began in the 1990s. Studies since then have further developed its structure and implications for understanding competition between firms.
Detailed Information
| Author: | ['Vcore Music'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 167 |
| Language: | English |
| Format: | |
| Price: | FREE |
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