Green Products : Perspectives on Innovation and Adoption

216 Pages·2012·2.89 MB·English

by  Guillen

Business Management F
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“... covers a wide range of topics, from energy to automobiles to tourism, in 
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impressive depth. This book should help managers think creatively not only  i e
l i
about the energy footprint of their products and operations, but also about the  l r
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sustainability and future of their business models.” n d
—Michael A. Cusumano, author of Staying Power, and SMR Distinguished o
Professor, MIT Sloan School of Management
“… an inspiring book … provides concise syntheses of the state of the art in 
important green products. … should be on the shelf of every manager and educator,  G
as resource and inspiration.”
—Andrew A. King, professor, Tuck School of Business, and co-founder,
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Alliance for Research on Corporate Sustainability
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“… an excellent starting point in the analysis of production possibilities compatible 
with the requirements of sustainability and environmental friendliness. … an  E
essential reference … .”
—Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables N
Sharing successful examples of sustainable products from around the world,
Green Products: Perspectives on Innovation and Adoption supplies an in-depth

analysis of the key factors that influence the adoption of sustainable products. It
P
examines case studies of green production and consumption from a business
perspective—considering both technological and public-policy concerns. The
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text presents stories of success in green production and explains what made
them successful. It includes coverage of: O
• Sustainable tourism in the Galapagos Islands
• The revival of battery-powered electric vehicles in Japan
• The transition from oil dependency to sustainability in Denmark D
• The promise of sugarcane ethanol as a cleaner fuel alternative
• Sustainable urban mass transport
U
Mapping the universe of green products, this book is the result of a joint effort
by researchers affiliated with the Joseph H. Lauder Institute of Management & C
International Studies and the Wharton School at the University of Pennsylvania.
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ISBN: 978-1-4398-5465-5
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GREEN
PRODUCTS
Perspectives on Innovation and Adoption

GREEN
PRODUCTS
Perspectives on Innovation and Adoption
Edited by
João Neiva de Figueiredo
Mauro F. Guillén
CRC Press
Taylor & Francis Group
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Boca Raton, FL 33487-2742
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Version Date: 20120725
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Contents
Foreword................................................................................................vii
Editors.....................................................................................................ix
Contributors............................................................................................xi
Chapter 1 Mapping.the.Universe.of.Green.Products.........................1
João Neiva de Figueiredo, Mauro Guillén, and Xiaoting Zheng
Chapter 2 The.Need.for.Sustainable.Energy.Systems......................17
José Gómez Moreno
Chapter 3 The.Transition.from.Oil.Dependency.to.
Sustainability.in.Denmark...............................................35
José Gómez Moreno
Chapter 4 The.Revival.of.Battery-Powered.Electric.Vehicles.in.
Japan...................................................................................49
Jan Zelezny
Chapter 5 Sustainable.Urban.Mass.Transport..................................81
Farheen Qadir
Chapter 6 The.Promise.of.Sugarcane.Ethanol.as.a.Cleaner.
Combustion.Engine.Fuel................................................107
Jeffrey B. Bryant and María Teresa Burbano
Chapter 7 The.Challenge.of.Sustainable.Tourism..........................135
Jessica Webster
Chapter 8 Conclusion:.Green.Product.Innovation.and.Adoption.....165
João Neiva de Figueiredo and Mauro Guillén
v
vi  •  Contents
Bibliography.........................................................................................173
Appendix.1:.The.Green.Products.Universe.......................................187
Appendix.2:.Essential.Readings.on.Green.Products.........................189
Foreword
Green.products.and.services.have.gained.in.acceptance.and.use.through-
out.the.world..This.book.represents.an.effort.to.map.this.growing.uni-
verse.and.to.offer.specific.examples.from.several.countries.around.the.
world..It.is.the.result.of.the.joint.effort.of.researchers.affiliated.with.the.
Joseph.H..Lauder.Institute.of.Management.&.International.Studies.and.
the.Wharton.School.at.the.University.of.Pennsylvania..Funding.for.this.
project.came.primarily.from.the.Leon.Lowenstein.Foundation..We.are.
grateful.to.Thomas.Bendheim,.member.of.the.Lauder.Institute.Board.
of.Governors,.for.his.unwavering.support..We.are.also.indebted.to.Kim.
Norton,.Julia.Zheng,.and.Xiaoting.Zheng,.who.helped.the.research.team.
throughout.the.various.stages.of.the.process.
João Neiva de Figueiredo and Mauro F. Guillén
Philadelphia
vii

Editors
João Neiva de Figueiredo.is.Assistant.Professor.in.the.Department.of.
Management.at.Saint.Joseph’s.University’s.Haub.School.of.Business.and.
Senior.Fellow.at.the.University.of.Pennsylvania’s.Wharton.School..With.
over.20.years.experience.in.international.business,.Dr..Neiva.was.a.con-
sultant.at.McKinsey.&.Company,.a.vice.president.at.Goldman.Sachs,.and.a.
partner.at.JPMorgan.Partners..His.research.and.teaching.focus.on.the.role.
and.effects.of.sustainability.practices.in.the.areas.of.strategy.and.interna-
tional.management..Dr..Neiva.holds.Electrical.and.Systems.Engineering.
degrees.from.Rio.de.Janeiro’s.PUC,.an.MBA.with.high.distinction.(Baker.
Scholar).from.the.Harvard.Business.School,.and.a.PhD.in.Business.
Economics.from.Harvard.University.
Mauro F. Guillén.is.Director.of.the.University.of.Pennsylvania’s.Joseph.
H..Lauder.Institute.of.Management.&.International.Studies,.and.Dr..Felix.
Zandman.Professor.of.International.Management.at.the.Wharton.School..
He.has.written.extensively.about.multinational.firms,.economic.develop-
ment,.and.the.diffusion.of.innovations..He.received.his.PhD.in.Sociology.
from.Yale.and.a.doctorate.in.Political.Economy.from.the.University.of.
Oviedo.in.his.native.Spain.
ix