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About Green Marketing Strategies: An Examination of Stakeholders and The Opportunities They Present
Green marketing strategies become increasingly important to firms adhering to a triple-bottom line performance evaluation. This research seeks to better understand the role of "green" as a marketing strategy.
Detailed Information
| Author: | ['hussain77'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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