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Great Brand Stories: Dyson: How One Man and His Machine Conquered Our Homes (Great Brand Stories series) PDF

176 Pages·2006·1.541 MB·English
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by Iain Carruthers| 2006| 176 pages| 1.541| English

About Great Brand Stories: Dyson: How One Man and His Machine Conquered Our Homes (Great Brand Stories series)

As one of the most inspiring stories in business today, Dyson’s improbable success is retold here as a celebration of a brand that has become a symbol of great 21st century innovation and design. Driven on by its revolutionary bagless vacuum cleaner, Dyson has swept aside the iconic Hoover brand in many countries and generates $5 billion in worldwide sales. English inventor James Dyson and his crew are regarded as strong business protagonists, fighting to uphold their ideals and vision in a business environment more prone to nurturing the smooth corporate path of most big brands. Dyson’s story details the extraordinary risks they have taken—and will likely take again—in order to become and remain a market leader.

Detailed Information

Author:Iain Carruthers
Publication Year:2006
ISBN:9781904879794
Pages:176
Language:English
File Size:1.541
Format:PDF
Price:FREE
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