Graphic Identity Standards - Aquinas College

25 Pages·2004·1.2 MB·English

Graphic Identity Standards
Aquinas College Section One
Graphic standards Manual Contents
Introduction
Format
Colors
Isolation
Acceptable Variations
Unacceptable Variations
Sizes
Typography
Letterhead
Envelopes,Business Cards and Labels
Saints Logos and Stationery
College Seal
Facsimiles
introduction Section One
About the Identity
Aquinas College has adopted a new graphic identity that reflects the institution’s
distinguished tradition and sense of mission in this new millennium.These graphic
standards are for your use as you develop materials on behalf of the College.
By projecting a consistent and bold image of Aquinas College,the new graphic identity
will help foster awareness of,and recognition for,the College.To be effective,these
graphic tools must be used correctly and consistently.This manual sets forth standards
for the College’s community of users.Close adherence to these standards will best
ensure consistency and facilitate smooth project development.
All requests for copies of the logo – available in a variety of formats – as well as
approvals for usage should be routed through the College Relations Department.If
you require further direction on usage of the College’s graphic elements in production
of your materials,please contact the office at 616 632-2844 or on the Web at:
www.aquinas.edu/collegerelations/logos
Graphic Standards Section One
Main Nameplate
This is the main nameplate also known
as the “leaf logo.”It is available in
two-color and one-color (black).This
version always prints with the tagline
“Makes all the difference in the world.”
Graphic Standards Section One
Nameplate and Circle Icon
There are four versions of the
Aquinas College logo.All versions are
available in two-color and one-color
(black). The Circle AQ is available in
Maroon (188),Sage (5773) or Leaf/Sage
Horizontal “Leaf” orientation with tagline (5773) backgrounds.
Horizontal “No Leaf” orientation with tagline
Circular AQ Icon
Horizontal orientation
Circular AQ Icon
Stacked orientation
Circular Leaf AQ Icon
Graphic Standards Section One
Use of Color
Aquinas College has a color palette that can be applied throughout marketing
programs.The palette includes the school colors,but also features a range of
complementary colors intended to convey a richer sense of style and personality
and help differentiate Aquinas College from competitors.
The color palette is divided into main,second-level and third-level colors (see next
page).The logo uses the two colors shown in the second-level color palette.The
second- and third-level colors are available to add depth to a publication – in
headlines,captions,and sidebars.Notice that the style of Aquinas College is
rich with color.
All colors are based on the spot-color versions of the Pantone®Matching System (PMS).
Graphic Standards Section One
Spot and Process Color
Main Colors
Process Colors
PMS 188 White
PMS 188 28%C / 90%M / 68%Y / 38%K
Second-level Colors
PMS 5773 40%C / 27%M / 56%Y / 14%K
PMS 188 PMS 5773
Third-level Colors
PMS PMS PMS PMS PMS PMS PMS
125 3165 343 453 467 5265 575
PMS PMS PMS PMS PMS PMS
576 5793 5825 718 724 Warm Gray
#10
Graphic Standards Section One
Color Options
Several variations of the logo may be
used for different printing situations.
Two-Color:When possible,use the
spot-color version.This version includes
two Pantone® Matching System colors:
Two-color and process-color version
PMS 188 (maroon) and PMS 5773
(sage green).
Process Color:When printing materials
in four-color process,use the segmented
four process colors (cyan,magenta,
yellow and black).
One-Color:When the method of
reproduction does not allow for a second
color,use the one-color version,printed
One-color version with black ink.
Reverse:The logo may be reversed out
of a colored background only in special
situations,which must be approved by
the College Relations Department.
Reverse version
Graphic Standards Section One
Isolation
To prevent a cluttered look,maintain
a comfortable white space around the
general logo and “AQ”-styled logos equal
to the size of the capital “A”in Aquinas
(left).No graphic element – type,rule,
line,art – should be allowed
within this area.
White space around Circular AQ Icon
should be approximately equal to the
“circle”diameter.
Graphic Standards Section One
Acceptable Variations
The main logo or nameplate is shown
here both with the leaf motif and
without.Both of these versions have the
tagline “Makes all the difference in the
world.”While the horizontal orientation
Horizontal ”Leaf” orientation with tagline
with tagline (without the “leaf”) is an
acceptable variation,the “horizontal leaf”
orientation should always be accompanied
with the tagline.The main logo can also
be used sometimes on one line and
stacked.The stacked version does not
use the tagline.
Horizontal ”No Leaf” orientation with tagline
The Circle AQ is used without the
“Aquinas College”line.
Horizontal orientation
Stacked orientation
Circular AQ Icon