Google Blogger for dummies

388 Pages·14.646 MB·English

by  Susan Gunelius

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Internet/Web Page Design
Making Everything Easier!™
Here’s what you need
to know to get started
with Google Blogger
Open the book and find: G
Want to share your opinions, promote your business, (cid:127) How to choose a blog topic and o G o o g l e B l o g g e r ™
network with others, and maybe pick up a few extra dollars, personalize your blog
o
all without learning to program? Millions of people are
(cid:127) What you should know about
doing it with Google Blogger, and you can too. This book g
moderating comments
helps you create a Blogger account, write compelling
l
(cid:127) How to maintain your blog with
content, build an audience, make money from your blog, e
tools like Blog This! and Quick Edit
and more!

(cid:127) Simple search engine optimization B
(cid:127) What’s a blog, and what’s Blogger? — learn the parts of a blog, techniques
what Blogger does, and how to choose goals and blog topics l
(cid:127) T ips for tracking your blog traffic o
(cid:127) Nuts and bolts — choose a domain name, learn to use the
dashboard, pick a template, and configure settings (cid:127) Where to find cool free templates g
(cid:127) Blog effectively — learn blogosphere etiquette and some secrets (cid:127) How to make money from your g
for long-term success blog
e
(cid:127) Fun bells and whistles — dress up your blog with templates (lots (cid:127) T en useful social networking sites
of them are free!) r
(cid:127) Does making dollars make sense? — explore options for ™
Google Adsense®, contextual and text link ads, paid posts, and
merchandising with CafePress
™
Learn to:
(cid:127) Spread the word — promote your blog through search engines
and social networking sites Go to dummies.com® (cid:127) Sign up for a Google Blogger account
for more!
(cid:127) A family of blogs — set up multi-user blogs or branch into mobile
blogging, podcasting, or video blogging (cid:127) Choose a blog topic and write content
with Google Blogger
(cid:127) Get more Google — use Picasa®, YouTube™, Feedburner, and
more
(cid:127) Enhance your blog with addons and
templates
(cid:127) Monetize and market your blog
$24.99 US / $29.99 CN / £16.99 UK
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-
service marketing communications provider. She is also a professional ISBN 978-0-470-40742-4
blogger and seasoned marketing and branding expert with two other
Susan Gunelius
books to her credit. In addition to being the Guide to Web Logs for About.
com, she authors blogs for a variety of clients as well as her own blogs, Author, professional blogger, and
WomenOnBusiness.com and KeySplashCreative.com. Gunelius President of KeySplash Creative, Inc.
01_196113-ffirs.qxp 12/12/08 10:46 PM Page ii
Google Blogger
TM
FOR
DUMmIES
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Google Blogger
TM
FOR
DUMmIES
‰
by Susan Gunelius
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Google BloggerTM For Dummies®
Published by
Wiley Publishing, Inc.
111 River Street
Hoboken, NJ 07030-5774
www.wiley.com
Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana
Published by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
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Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/
or its affi liates in the United States and other countries, and may not be used without written permission.
Blogger is a trademark of Google, Inc. All other trademarks are the property of their respective owners.
Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO
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ISBN: 978-0-470-40742-4
Manufactured in the United States of America
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About the Author
Susan Gunelius is a marketing expert who added blogging to her skill set as
an extension of her career as an author and a freelance writer. Her marketing
background and writing experience allowed her to quickly learn and lever-
age the blogosphere as a tool for personal and professional growth. Today,
Susan is a professional blogger authoring several blogs for various small
and large companies. Additionally, she writes her company blog at www.
KeySplashCreative.com/category/blog and a personal blog at www.
WomenOnBusiness.com, and she is the Guide to Web Logs for About.com,
a New York Times company (http://weblogs.about.com).
Susan spent the fi rst decade of her career managing and executing marketing
programs for some of the largest companies in the world, including divisions
of AT&T and HSBC Bank. In 2004, she left the corporate world and, shortly
thereafter, began a freelance career as a writer, a copywriter, an author, a
professional blogger, and a marketing and branding consultant. In 2008, she
opened KeySplash Creative, Inc. (www.KeySplashCreative.com), and as its
president, offers marketing and writing services to clients around the world.
Susan’s marketing-related articles have appeared on Web sites such as
Entrepreneur.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com,
TheStreet.com, SmartMoney.com, Yahoo! Small Business, and Yahoo!
Finance. Additionally, she is the author of Harry Potter: The Story of a Global
Business Phenomenon (Palgrave Macmillan) and Kick-ass Copywriting in
10 Easy Steps (Entrepreneur Press).
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Dedication
To my husband, Scott, who encourages me to pursue my goals and makes
countless sacrifi ces to help me reach them.
Author’s Acknowledgments
First, I have to acknowledge my husband, Scott, for making sure our home
keeps running while I write, and my children — Brynn, Daniel, and Ryan —
for continuing to thrive despite my absence while I write. I also want to thank
my parents, Bill and Carol Ann Henry, for their constant support and help
while I write.
I want to thank my acquisitions editor at Wiley, Amy Fandrei, for asking me to
write this book, and Tiffany Ma, Mark Enochs, and Nicole Sholly at Wiley for
helping to make the book a reality. A big thank-you also goes to my technical
editor, Roberta Rosenberg.
My agent, Bob Diforio, also deserves a thank-you for staying on top of all the
ideas and opportunities I bring to him and working with my best interests in
mind.
Finally, I want to acknowledge every person who reads my blogs and say
“Thank you” for being interested in reading what I have to say and for joining
the conversation.
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Publisher’s Acknowledgments
We’re proud of this book; please send us your comments through our online registration form
located at http://dummies.custhelp.com. For other comments, please contact our Customer
Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax
317-572-4002.
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Acquisitions, Editorial Composition Services
Project Editor: Nicole Sholly Project Coordinator: Erin Smith
Acquisitions Editor: Amy Fandrei Layout and Graphics: Reuben W. Davis,
Melissa K. Jester, Ronald Terry,
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Christine Williams
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Proofreaders: Evelyn W. Gibson,
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Special Help: Colleen Totz-Diamond,
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