Google AdSense For Dummies

362 Pages·2008·10.62 MB·English

by  Jerri L. Ledford

Google AdSense™
FOR
DUMmIES
‰
by Jerri Ledford
Google AdSense™
FOR
DUMmIES
‰
by Jerri Ledford
Google AdSense™ For Dummies®
Published by
Wiley Publishing, Inc.
111 River Street
Hoboken, NJ 07030-5774
www.wiley.com
Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana
Published by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or
by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit-
ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written
permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone].
Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing,
Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, [phone], fax [phone], or online at
http://www.wiley.com/go/permissions.
Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the
Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade
dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affi liates in the United
States and other countries, and may not be used without written permission. Google and AdSense are reg-
istered trademarks of Google, Inc. All other trademarks are the property of their respective owners. Wiley
Publishing, Inc., is not associated with any product or vendor mentioned in this book.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO
REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF
THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITH-
OUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE
CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES
CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE
UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR
OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF
A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE
AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION
OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FUR-
THER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFOR-
MATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE.
FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE
CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.
For general information on our other products and services, please contact our Customer Care
Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax [phone].
For technical support, please visit www.wiley.com/techsupport.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may
not be available in electronic books.
Library of Congress Control Number: 2008930527
ISBN: 978-0-470-29289-1
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
About the Author
Jerri Ledford has been a freelance business technology writer for over 15
years. During that time, she’s written 14 books, and over 700 of her articles,
profi les, news stories, and reports have appeared online and in print. Her
publishing credits include: Intelligent Enterprise, Network World, Information
Security Magazine, DCM Magazine, CRM Magazine, and IT Manager’s Journal.
She develops and teaches technology training courses for both consumer
and business users, including courses on security, customer service, career
skills, and various technologies.
When she’s not writing for a consumer audience, Jerri also produces corpo-
rate collateral — white papers, case studies, Web content, templates, help
documents, and presentations. Her corporate clients include: Microsoft,
Switch & Data, The World Health Organization, FujiFilm, Coca-Cola, and
NaviSite.
In her off-time (which is infrequent), Jerri spends hours reading, gardening,
and playing with her electronic gadgets. She’s fondly referred to as “tech
support” by friends and family members.

Dedication
For James because you always believed in me, and for Sean, Jennifer,
Kyle, and Brandi because a Mom couldn’t ask for better kids. I love you
all ceaselessly.
Author’s Acknowledgments
Above all else, I thank God for giving me the ability to string two sentences
together coherently (sometimes). Because I only reach my full potential
sometimes, I thank the team at Wiley that helped make this book what you
expect it to be. Paul, Jen, Paul Chaney (acting as tech editor), and all the
people in production that put in as much time as I have — thank you. Your
input is more valuable than I could ever express.
A huge thank you also goes out to Steve Olechowski over at Google. Steve,
your last-minute save made you nothing short of a superhero in my book.
Thanks so much.
My biggest thanks go out to you, the reader. Thanks for reading this book. I
hope it helps you realize all the potential of AdSense.
Publisher’s Acknowledgments
We’re proud of this book; please send us your comments through our online registration form
located at www.dummies.com/register/.
Some of the people who helped bring this book to market include the following:
Acquisitions and Editorial Composition Services
Senior Project Editor: Paul Levesque Project Coordinator: Kristie Rees
Acquisitions Editor: Amy Fandrei Layout and Graphics: Carl Byers, Laura Pence,
Christine Williams
Copy Editor: Jennifer Riggs
Proofreaders: Laura L. Bowman,
Technical Editor: Paul Chaney
Jessica Kramer
Editorial Manager: Leah Cameron
Indexer: Potomac Indexing, LLC
Editorial Assistant: Amanda Foxworth
Sr. Editorial Assistant: Cherie Case
Cartoons: Rich Tennant
(www.the5thwave.com)
Publishing and Editorial for Technology Dummies
Richard Swadley, Vice President and Executive Group Publisher
Andy Cummings, Vice President and Publisher
Mary Bednarek, Executive Acquisitions Director
Mary C. Corder, Editorial Director
Publishing for Consumer Dummies
Diane Graves Steele, Vice President and Publisher
Composition Services
Gerry Fahey, Vice President of Production Services
Debbie Stailey, Director of Composition Services
Contents at a Glance
Introduction ................................................................. 1
Part I: AdSense Basics ................................................. 5
Chapter 1: Understanding Google AdSense ....................................................................7
Chapter 2: Getting Started with AdSense .....................................................................15
Chapter 3: Building a Content-Rich Web Site ...............................................................39
Chapter 4: AdSense and Search Engine Optimization .................................................57
Chapter 5: Installing the AdSense Code ........................................................................77
Part II: The Major Players: AdSense for Content,
AdSense for Search .................................................. 107
Chapter 6: Building the Right Content ........................................................................109
Chapter 7: Designing the Per fect Content Ad ............................................................129
Chapter 8: Understanding AdSense for Search ..........................................................143
Part III: Other Types of AdSense ............................... 163
Chapter 9: Show Me Some Video (& Other Gadgets) ................................................165
Chapter 10: AdSense for Mobile ...................................................................................187
Chapter 11: AdSense for RSS ........................................................................................199
Chapter 12: The AdSense Referral Program ...............................................................213
Chapter 13: AdSense Your Blog ...................................................................................239
Part IV: AdSense Administration ............................... 253
Chapter 14: Tracking AdSense Responses .................................................................255
Chapter 15: Using AdSense Reports ............................................................................275
Chapter 16: AdSense Revenues ....................................................................................293
Part V: The Part of Tens ........................................... 305
Chapter 17: Ten (Plus Two) Must-Have Tools for AdSense .....................................307
Chapter 18: Ten AdSense Don’ts ..................................................................................317
Chapter 19: Ten Ways to Improve Web Site Traffi c ..................................................327
Index ...................................................................... 337