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Goffman's Dramaturgical Sociology: Personal Sales and Service in A Commodified World PDF

20 Pages·2011·English
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by ['Hyoung Ben Seo']| 2011| 20 pages| English

About Goffman's Dramaturgical Sociology: Personal Sales and Service in A Commodified World

This document provides an overview of Erving Goffman's dramaturgical sociology theory. Some key points: - Goffman viewed social life as similar to a theatrical performance, with people presenting themselves in ways to influence the impressions and definitions of situations formed by others. - He did not see a fixed self, but rather the self as something that emerges through social performances and interactions. - Goffman analyzed social interactions at the micro level, focusing on how "teams" of individuals cooperate to present shared definitions of reality. - His theory is particularly applicable to understanding interactions in commercial settings like sales, customer service, and flight attendants managing emotions for commercial gain. Examples of insurance agents,

Detailed Information

Author:['Hyoung Ben Seo']
Publication Year:2011
Pages:20
Language:English
Format:PDF
Price:FREE
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