Go Google: 20 Ways to Reach More Customers and Build Revenue with Google..

352 Pages·2008·13 MB·English

by  Greg Holden

G O
Google
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G O
Google
20 Ways to Reach More Customers and Build Revenue
with Google Business Tools
Greg Holden
AmericanManagement Association
NewYork•Atlanta•Brussels•Chicago•MexicoCity•SanFrancisco
Shanghai•Tokyo•Toronto•Washington,D.C.
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LibraryofCongressCataloging-in-PublicationData
Holden,Greg.
GoGoogle:20waystoreachmorecustomersandbuildrevenuewithGooglebusinesstools/GregHolden.
p. cm.
Includesbibliographicalreferencesandindex.
ISBN-13:978–0-8144–8059–5
ISBN-10:0–8144–8059–4
1.Google.2.Business—Computernetworkresources.3.Internetmarketing.4.Internetadvertising.I.Title.
HD30.37.H6482008
658.8’72—dc22
2007043440
(cid:2)2008GregHolden.
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Contents
P A R T I : Getting Ready to Go Google 1
Chapter 1 Learning from Google: A 21st-Century Modelfor Success 3
Chapter 2 Searching and Finding: Getting Started with Google 13
Chapter 3 Goals for Google-izing Your Business 22
P A R T I I : Using Google to Search and Be Found 33
Chapter 4 Improving Google Search Results 35
Chapter 5 Improving Your Visibility with AdWords 45
P A R T I I I : Putting Google to Work for You: Google Apps 63
Chapter 6 Collaborating with Google Apps 65
Chapter 7 Working with Docs & Spreadsheets 100
Chapter 8 Working with Google Calendar 138
Chapter 9 Gmail for Your Office 156
Chapter 10 Google Talk 176
Chapter 11 Publishing with Google Page Creator 192
Chapter 12 Boosting Your Bottom Line with AdSense 210
P A R T I V : Communications and Sales Tools 223
Chapter 13 Blogging to Improve Marketing and Customer Relations 225
Chapter 14 Gathering Business Data: News, Gadgets, and More 238
Chapter 15 Buying and Selling on Google Base 249
Chapter 16 Improving Catalog Sales 269
Chapter 17 Improving Web Site Performance with Google Analytics 283
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vi CONTENTS
Chapter 18 Organizing Your Business Files 296
Chapter 19 Organizing Your Images with Picasa 305
Chapter 20 MovingForward:GoogleAppsPremium,Pack,andMore 313
Appendix A 325
Appendix B 331
Appendix C 335
Index 339
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G O
Google
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I
P A R T
Getting Ready to Go Google
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