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GMA - 2002 - Worldwide - OOS - Study PDF PDF

80 Pages·2016·English
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by ['ramesh158']| 2016| 80 pages| English

About GMA - 2002 - Worldwide - OOS - Study PDF

This document summarizes a study examining the extent, causes, and consumer responses to retail out-of-stock situations in the consumer goods industry worldwide. The study analyzed 52 previous studies from 661 retail outlets across 32 product categories and 29 countries. Key findings include: 1) The overall average out-of-stock rate worldwide is estimated at 8.3%, and has not decreased from earlier studies despite supply chain improvements. 2) Out-of-stock rates vary significantly between retailers and products, but most fall between 5-10%. Rates exceed 10% for faster-selling and promoted items. 3) Common consumer responses to out-of-stocks include substituting brands, buying less of other items,

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Author:['ramesh158']
Publication Year:2016
Pages:80
Language:English
Format:PDF
Price:FREE
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