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Download Global Marketing (Express Exec) by Douglas Lamont in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Global Marketing (Express Exec)
Fast track route to mastering all aspects of global marketingCovers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globallyExamples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.Includes a glossary of key concepts and a comprehensive resources guide
Detailed Information
| Author: | Douglas Lamont |
|---|---|
| Publication Year: | 2002 |
| ISBN: | 9781841122588 |
| Pages: | 127 |
| Language: | English |
| File Size: | 1.384 |
| Format: | |
| Price: | FREE |
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