Download Global marketing : a decision-oriented approach PDF Free - Full Version
Download Global marketing : a decision-oriented approach by Svend Hollensen in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Global marketing : a decision-oriented approach
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field. Content: Preface to the fourth edition Guided tour of the book Acknowledgements Publisher's acknowledgements Abbreviations E-marketing terminology About the author PART I THE DECISION WHETHER TO INTERNATIONALIZE 1 Global marketing in the firm 2 Initiation of internalization 3 Internationalization theories 4 Development of the firm's international competitiveness Part I Case studies PART II DECIDING WHICH MARKETS TO ENTER 5 Global marketing research 6 The political and economic environment 7 The sociocultural environment 8 The international market selection process Part II Case studies PART III MARKET ENTRY STRATEGIES 9 Some approaches to the choice of entry mode 10 Export modes 11 Intermediate entry modes 12 Hierarchical modes 13 International sourcing decisions and the role of the subsupplier Part III Case studies PART IV DESIGNING THE GLOBAL MARKETING PROGRAMME 14 Product designs 15 Pricing decisions and terms of doing business 16 Distribution decisions 17 Communication decisions (promotion strategies) Part IV Case studies PART V IMPLEMENTING AND COORDINATING THE GLOBAL MARKETING PROGRAMME 18 Cross-cultural sales negotiations 19 Organization and control of the global marketing programme Part V Case studies Index EXCLUSIVE TO THE WEB: 20 Global e-marketing Abstract: Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Detailed Information
| Author: | Svend Hollensen |
|---|---|
| Publication Year: | 2007 |
| ISBN: | 273706780 |
| Pages: | 753 |
| Language: | English |
| File Size: | 15.7 |
| Format: | |
| Price: | FREE |
Safe & Secure Download - No registration required
Why Choose PDFdrive for Your Free Global marketing : a decision-oriented approach Download?
- 100% Free: No hidden fees or subscriptions required for one book every day.
- No Registration: Immediate access is available without creating accounts for one book every day.
- Safe and Secure: Clean downloads without malware or viruses
- Multiple Formats: PDF, MOBI, Mpub,... optimized for all devices
- Educational Resource: Supporting knowledge sharing and learning
Frequently Asked Questions
Is it really free to download Global marketing : a decision-oriented approach PDF?
Yes, on https://PDFdrive.to you can download Global marketing : a decision-oriented approach by Svend Hollensen completely free. We don't require any payment, subscription, or registration to access this PDF file. For 3 books every day.
How can I read Global marketing : a decision-oriented approach on my mobile device?
After downloading Global marketing : a decision-oriented approach PDF, you can open it with any PDF reader app on your phone or tablet. We recommend using Adobe Acrobat Reader, Apple Books, or Google Play Books for the best reading experience.
Is this the full version of Global marketing : a decision-oriented approach?
Yes, this is the complete PDF version of Global marketing : a decision-oriented approach by Svend Hollensen. You will be able to read the entire content as in the printed version without missing any pages.
Is it legal to download Global marketing : a decision-oriented approach PDF for free?
https://PDFdrive.to provides links to free educational resources available online. We do not store any files on our servers. Please be aware of copyright laws in your country before downloading.
The materials shared are intended for research, educational, and personal use in accordance with fair use principles.
