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About Global Manufacturing and Innovation A Supply Chain Perspective
Unilever is focusing its research and development efforts on its top 400 brands, which account for 90% of its income. It reduced the total number of brands it offers from 1,600 to 400 in order to optimize this strategy. The company wants to concentrate its efforts and resources on growing its most profitable brands. Much of Unilever's innovation is now impacting packaging design to make products more appealing and easier for consumers to use. The company differentiates between consumers, who use the products, and customers, which are retail outlets that sell to consumers. Packaging must meet the needs of both groups.
Detailed Information
| Author: | ['api-3851548'] |
|---|---|
| Publication Year: | 2008 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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