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About Global Entrepreneurship: Case Studies
- Air Arabia was founded in 2003 with the goal of being a low-cost airline to make air travel affordable for more people in the Middle East region. - The founder had experience in the aviation industry and believed legacy carriers' high costs did not provide real value. He saw an opportunity for a low-cost carrier model. - Air Arabia has grown rapidly since inception, achieving consistent profits and expanding its fleet and route network much faster than initially planned. It has become a leading budget airline in the region through maintaining low costs, good service, and a motivated workforce.
Detailed Information
| Author: | ['World Economic Forum'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 267 |
| Language: | English |
| Format: | |
| Price: | FREE |
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