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Global Diversity: Winning Customers and Engaging Employees Within World Markets PDF

345 Pages·2006·5.449 MB·English
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by Ernest Gundling, Anita Zanchettin| 2006| 345 pages| 5.449| English

About Global Diversity: Winning Customers and Engaging Employees Within World Markets

Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S.

Detailed Information

Author:Ernest Gundling, Anita Zanchettin
Publication Year:2006
ISBN:9781904838098
Pages:345
Language:English
File Size:5.449
Format:PDF
Price:FREE
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