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About Geofencing in The GCC and China: A Marketing Trend That's Not Going Away
This document discusses the emerging marketing trend of geofencing. Geofencing uses location-based technologies like GPS and WiFi to create a virtual boundary around a predefined area. When consumers enter or leave this boundary, marketers can send them targeted messages. The document presents a case study of a Chinese bike-sharing company that uses geofencing to monitor bike inventory levels in different areas. It then compares how geofencing could be applied in Gulf Cooperation Council countries like Saudi Arabia. Finally, it speculates on future integrations of geofencing with technologies like augmented reality.
Detailed Information
| Author: | ['Joe Viwat'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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