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(6627-X)
www.alliancegroup.com.my
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  ACHIEVING GROWTH
A
Alliance Financial Group Berhad (6627-X) N
N
3rd Floor, Menara Multi-Purpose U
A
Capital Square L
No. 8, Jalan Munshi Abdullah  R 2011 ANNUAL REPORT
E
50100 Kuala Lumpur, Malaysia P
O
R
Tel  : 03-2694 4888 T
Fax  : 03-2694 6200
Achieving Growth
The Group continues to chart new milestones amidst a recovering domestic 
economic environment. We respond quickly to the emerging needs of 
modern lifestyles yet stay true to our values consistently.
The  Group  continues  to  offer  innovative  products  and  services 
complemented by personalised relationships to all our customers.
We remain competitive and focused on our long-term business strategies 
and will continue to strengthen our business momentum by improving 
productivity. We are also committed to ensuring strong risk management 
practices, active liquidity management and a healthy capital position.
ACHIEVING GROWTH 
THROUGH VISION AND 
STRATEGY
ACHIEVING GROWTH 
THROUGH CUSTOMER 
FOCUS
ACHIEVING GROWTH 
THROUGH PERFORMANCE 
EXCELLENCE
Vision Mission
A leading integrated financial  We will deliver excellent customer 
solutions provider with regional  experience through strategic 
reach, delivering the best customer  alliances and enhanced group 
experience and creating long term  synergy, employing best-in-class 
shareholder value. technology and human capital.
Values
CARING CONVICTION RESILIENCE
Beyond just our business  We believe in always  We will stay focused and 
objectives, we care about  exceeding expectations, by  relentlessly pursue our 
people – their existence,  having the courage to raise  promise of excellence. 
welfare, passions and  the bar and challenging the  Staying the course in good 
dreams. status quo. times and hard times to 
achieve our goals.
And we are committed to  And we will take 
treating people fairly and  responsibility for our actions  We will stay strong in the 
compassionately through  in this pursuit of success in  face of new challenges by 
open communication, mutual  the marketplace.  being flexible – continuously 
respect and team spirit. adapting and improving.
CREATIVITY
INTEGRITY
We will constantly push the 
boundaries of conventional  We practise uncompromising 
thinking to come up with  integrity and ethics in all 
innovative solutions. our dealings.
CONTENTS
  3  Corporate Profile Accountability 
  4  Genealogy of 
      Alliance Bank Malaysia Berhad  66  Statement on Corporate Governance
  6  Corporate Information  75  Corporate Responsibility
  7  Corporate Structure  78  Audit Committee Report
  8  Products and Services  82  Statement on Internal Control
 12  Financial Highlights  83  Risk Management
Leadership Additional  
Information 
 14  Directors
 19  Directors of Major Subsidiaries
 89  Additional Compliance Information
 22  Senior Management 
 90  List of Properties
 93  Directory
Perspectives 
 100  Analysis of Shareholdings
 102  Substantial Shareholders
 30  Statement by Chairman of 
 102  Directors’ Shareholdings
      Alliance Financial Group Berhad
 34  Statement by Chairman of 
      Alliance Bank Malaysia Berhad
 40  Business and Operations Review 
      by Group Chief Executive Officer of 
      Alliance Bank Malaysia Berhad
 56  Calendar of Significant Events
Financials  Notice and Form 
 103  Financial Statements of  	265	 Notice	of	Annual	General	Meeting
      Alliance Financial Group Berhad     Form of Proxy
•	 Statement	of	Board	of 
  Directors’ Responsibilities 
•	 Directors’	Report
•	 Statement	by	Directors
•	 Statutory	Declaration
•	 Independent	Auditors’	Report
•	 Statement	of	Financial	Position
•	 Statements	of 
  Comprehensive Income
•	 Consolidated	Statement	of 
  Changes in Equity
•	 Statement	of	Changes	in	Equity
•	 Consolidated	Statements	of 
  Cash Flow
•	 Statements	of	Cash	Flow
•	 Notes	to	the 
  Financial Statements
 209  Abridged Financial Statements of 
      Alliance Bank Malaysia Berhad
 229  Basel II Pillar 3 Disclosure 
      of Alliance Bank Malaysia Berhad
CORPORATE PROFILE
Alliance  Financial  Group  Berhad  (AFGB  or  the  Company)  was 
incorporated  in  Malaysia  on  7  April  1966  and  was  listed  on  the 
Main Market of Bursa Malaysia Securities Berhad (Bursa Securities) on 
6 July 1979. The Group is principally involved in the provision of financial 
services through Alliance Bank Malaysia Berhad (ABMB).
ABMB, together with its subsidiaries, Alliance Investment Bank Berhad 
(AIBB), Alliance Islamic Bank Berhad (AIS) and Alliance Investment 
Management Berhad (AIMB) provide a wide range of financial products 
and services in commercial banking, financing, investment banking, 
stockbroking,  Islamic  banking,  unit  trust  funds  management,  fund 
management, investment advisory and other related financial services.
4 ALLIANCE FINANCIAL GROUP BERHAD (6627-X)
GENEALOGY OF 
ALLIANCE BANk MALAYSIA BERHAD
1958  1986-1995
Banque  de  L’Indochine  commenced  operations  in  During  this  time,  16  branches  were  established 
Malaya with its first branch in the Selangor Kwangtung  nationwide.
Association Building, Jalan Pudu, Kuala Lumpur. This 
branch was subsequently relocated to Jalan Raja Chulan, 
Kuala Lumpur, in 1975. 
1996
Malaysian French Bank Berhad changed its name to 
1959
Multi-Purpose Bank Berhad. 
Banque de L’Indochine opened a sub-branch at Jalan 
Batu, Kuala Lumpur (now known as Jalan Tuanku Abdul 
1998
Rahman).
As  in  February  1998,  the  Bank  had  a  network  of 
34 branches nationwide, including Sabah and Sarawak.
1975
The name of the Bank was changed to Banque de 
1999
L’Indochine et de Suez (Banque Indosuez). In the same 
year,  Banque  Indosuez  acquired  a  building  in  Jalan 
Raja Chulan, Kuala Lumpur, to serve as its headquarters. Multi-Purpose Bank Berhad was selected to be one 
of the anchor banks in the Malaysian government’s 
bank consolidation effort. Multi-Purpose Bank Berhad 
successfully anchored the merger with International Bank 
1982
Malaysia Berhad, Sabah Bank Berhad, Sabah Finance 
Berhad, Bolton Finance Berhad, Amanah Merchant Bank 
Malaysian  French  Bank  Berhad  was  incorporated  to  Berhad, and Bumiputra Merchant Bankers Berhad.
assume the banking business of the two local branches of 
Banque Indosuez. The incorporation was the result of the 
French government’s nationalisation of Banque Indosuez 
2001
and also of the subsequent restructuring of the Bank’s 
businesses in Malaysia to comply with local banking 
regulations. Alliance Banking Group was founded on 19 January from 
the successful merger of seven financial institutions. The 
newly-merged entity’s name and logo were unveiled to 
1985 the public for the first time as the Alliance Banking Group 
comprising  Alliance  Bank  Malaysia  Berhad  (ABMB), 
Alliance Finance Berhad, Alliance Merchant Bank Berhad 
The Bank established its “first” branch in Taman Maluri, 
and Alliance Unit Trust Management Berhad.
Kuala Lumpur. In the same year, eight more branches 
were opened throughout the country.
2011 ANNUAL	REPORT 5
2004 2007
On 1 August, Alliance Finance Berhad merged with ABMB.  In April, Alliance Unit Trust Management Berhad merged 
Consequently, Hire Purchase is now offered at all Alliance  with Alliance Capital Asset Management Berhad to form 
Bank’s retail branches nationwide. Alliance Investment Management Berhad (AIMB).
In  June,  Alliance  Islamic  Bank  Berhad  (AIS)  was 
incorporated as a wholly-owned subsidiary of ABMB. 
2005
In conjunction with the change of name of its holding 
company from Malaysian Plantations Berhad to Alliance 
On 1 January, Alliance Merchant Bank Berhad acquired 
Financial Group Berhad on 31 August, Alliance Banking 
100% equity interest in Kuala Lumpur City Securities 
Group underwent a major rebranding exercise and was 
(KLCS).
renamed Alliance Financial Group.
2006
2008
In  August,  Alliance  Merchant  Bank  Berhad  changed 
AIS commenced its Islamic banking business on 1 April 
its name to Alliance Investment Bank Berhad (AIBB). In 
after  assuming  the  entire  Islamic  banking  business 
December, KLCS merged with AIBB to offer a full suite of 
portfolio of ABMB.
investment banking services.
Today
Alliance  Financial  Group,  comprising  ABMB,  AIBB,  Alliance Personal branches, Alliance Rakan branches, 
AIS and AIMB, is now a dynamic, integrated financial  Privilege Banking Centres, Islamic Banking Centres, 
services group offering end-to-end financing solutions  Business Centres, Investment Bank branches, Direct 
through its Consumer Banking, SME Banking, Corporate  Marketing offices and Unit Trust agent offices located 
& Commercial Banking, Islamic Banking, Investment  nationwide in a mix of rural and urban areas. 
Banking and Stockbroking businesses, as well as Unit 
With over five decades of proud history in contributing 
Trust and Asset Management by providing products and 
to  the  financial  community  in  Malaysia  with  its 
services that are suited for every customer at every 
innovative and entrepreneurial business spirit through 
stage of their life. 
its  principal  subsidiaries,  the  Group  aspires  to  be 
It provides easy access throughout the country by  Malaysia’s premier integrated financial services group 
serving its broad base of customers via multi-pronged  delivering the best customer experience and creating 
delivery  channels  which  include  retail  branches,  long-term shareholder value.
6 ALLIANCE FINANCIAL GROUP BERHAD (6627-X)
CORPORATE 
INFORMATION
DIRECTORS
Datuk Oh Chong Peng Megat Dziauddin bin Megat Mahmud
Chairman, Independent Non-Executive Director Independent Non-Executive Director
Dato’ Thomas Mun Lung Lee kung Beng Hong
Senior Independent Non-Executive Director Non-Independent Non-Executive Director
Tan Yuen Fah Ou Shian Waei (Appointed on 1.7.2010)
Independent Non-Executive Director Independent Non-Executive Director
Stephen Geh Sim Whye Sng Seow Wah (Appointed on 18.11.2010)
Independent Non-Executive Director Non-Independent Non-Executive Director
Phoon Siew Heng
Non-Independent Non-Executive Director
GROUP COMPANY SECRETARY AUDITORS
Lee Wei Yen (MAICSA 7001798) PricewaterhouseCoopers 
Chartered Accountants 
Level 10, 1 Sentral 
REGISTERED OFFICE 
Jalan Travers 
Kuala Lumpur Sentral 
3rd Floor, Menara Multi-Purpose 
P.O. Box 10192 
Capital Square 
50706 Kuala Lumpur, Malaysia
No.	8,	Jalan	Munshi	Abdullah 
50100 Kuala Lumpur, Malaysia
PRINCIPAL BANkER
Tel  : 03-2694 4888
Fax  : 03-2694 6200 Alliance Bank Malaysia Berhad 
Website : www.alliancegroup.com.my
Email  : [email protected]
BURSA MALAYSIA STOCk NAME/CODE
REGISTRAR AFG/2488
Shareworks Sdn Bhd  
No.	10-1,	Jalan	Sri	Hartamas	8  INTERNATIONAL SECURITIES 
Sri Hartamas 
IDENTIFICATION NUMBER (ISIN)
50480 Kuala Lumpur, Malaysia
MYL2488OO004
Tel  : 03-6201 1120
Fax  : 03-6201 3121
2011 ANNUAL	REPORT 7
CORPORATE 
STRUCTURE
as at 31 May 2011
100%  100%
Alliance Investment  Alliance Research 
Bank Berhad Sdn Bhd
100%  100%
Alliance Islamic  AIBB	Nominees 
Bank Berhad (Tempatan) Sdn Bhd
100%  100%
Alliance Direct  AIBB	Nominees 
Marketing Sdn Bhd (Asing) Sdn Bhd
100%
Alliance Bank 
Malaysia Berhad 100% 
AllianceGroup	Nominees	
(Tempatan) Sdn Bhd
100% 
(6627-X)
AllianceGroup	Nominees	
(Asing) Sdn Bhd
70% 
Alliance Investment 
Management Berhad
100% 
Alliance Trustee Berhad
This chart features the main operating companies and does not include inactive 
companies and companies that are under members’ voluntary liquidation.
8 ALLIANCE FINANCIAL GROUP BERHAD (6627-X)
PRODUCTS 
AND SERVICES
Alliance Bank Malaysia Berhad
Personal Banking Loans
•	 Alliance	SaveLink	Home	Loan
Wealth Management •	 Alliance	Conventional	Home	Loan
•	 Alliance	SaveLink	Interest	Payment	Option
Deposits •	 Alliance	OD/FD	Express
•	 AllianceSave	Manjaku •	 Alliance	SaveLink	Commercial	Property	Loan
•	 AllianceSave	Pendidikan •	 Alliance	Conventional	Commercial	Property	Loan
•	 Savings	Account/Basic	Savings	Account •	 Alliance	Hire	Purchase
•	 Current	Account/Basic	Current	Account
•	 Fixed	Deposit
Cards
•	 AllianceSave
•	 Alliance	Gold	and	Classic	Credit	Cards
•	 Alliance	Senior	Savers
•	 Alliance	Platinum	Credit	Card
•	 Alliance	FDGold
•	 IKEA	Friends	Credit	Card
•	 Alliance	Hybrid	Account
•	 IKEA	Friends	Loyalty	Payment	Card
Wills and Trust Services •	 Alliance	CPA	Australia	Gold	Credit	Card
•	 Alliance	Legacy •	 Alliance	CNI	Gold	Credit	Card
•	 Alliance	CNI	Gold	Payment	Card
Structured Investment •	 Alliance	Business	Platinum	Card
•	 Alliance	Dual	Currency	Investment	(DCI) •	 Alliance	Chinese	Independent	School	(CIS)	Payment	Card
•	 Alliance	Gold-AUD	Linked	Structured	Investment	(GOALS) •	 Alliance	Chinese	Independent	School	(CIS)	Credit	Card
•	 Alliance	You:nique	Rates	Credit	Card
Unit Trust Investment
•	 Alliance	You:nique	Rewards	Credit	Card
•	 Equity	Funds
•	 Alliance	You:nique	Rebates	Credit	Card
•	 Fixed	Income-Bond	Funds
•	 Alliance	You:nique	Prepaid	Card
•	 Money	Market	Funds
•	 Alliance	Allianz	Insurance	Gold	&	Platinum	Credit	Cards
Share Trading and Margin Facilities •	 Tiger	Football	Club	Credit	Card
•	 Tiger	Football	Club	Prepaid	Card
•	 Alliance	Share	Margin	Financing
•	 Alliance	Standard	Debit	MasterCard
•	 Alliance	Share	Trading
•	 Alliance	Platinum	Debit	MasterCard
•	 ESOS/IPO/Placement	Financing
•	 Alliance	Premium	Debit	MasterCard
Bancassurance
•	 Bijak	Malaysia Corporate and Commercial Banking
•	 Alliance	CashBack	Protector	II
•	 Alliance	Cash	Plus
•	 Alliance	Cash	Maximiser •	 Credit	Facilities
•	 Alliance	MaxWealth –  Working Capital Financing
•	 Alliance	Motor	Insurance –  Term Loan
•	 Alliance	Travel	Protector –  Bridging Loan
•	 Alliance	Premier	Protector –  Syndicated Loan
•	 Alliance	Senior	Protector –  Business Premises Financing
•	 Alliance	Home	Protector –  Supplier Financing
•	 Smart	Protector	Enhanced	(Telemarketing) –  Business Platinum Card
•	 Alliance	Mortgage	Reducing	Term	Assurance –  Foreign Currency Loan
•	 Alliance	MyRetirement	RP •	 Trade	Facilities
•	 Alliance	MyRetirement	SP –  Letter of Credits
•	 Alliance	MyLifestyle –  Trust Receipts
•	 Alliance	MyJunior –  Bankers Acceptances
•	 Alliance	Income	Saver	(May	2011) –  Export Bills Purchased/Discounting
•	 Alliance	i-Vantage	(May	2011) –  Export Credit Refinancing
•	 Alliance	i-Medic	(May	2011) –	 Export	LC	Negotiation
•	 Alliance	Family	Takaful	Investment	(May	2011) –  Collection Bills
•	 Alliance	Safe	Assure –  Shipping Guarantees
•	 Alliance	Passenger	Assure –  Export LC Advising/Confirmation
•	 Alliance	Mortgage	Reducing	Term	Takaful –  Bank Guarantees (BGs)
•	 Alliance	Credit	Term	Takaful	(May	2011) –	 Promissory	Notes
•	 Alliance	100%	Hospital	Income	Plan	(Telemarketing) –  Foreign Currency Trade Loan
•	 Alliance	My	Protection	(Telemarketing) •	 Foreign	Exchange
•	 Cash	Back	Personal	Accident	(Telemarketing) •	 Cash	Management
•	 Interest	Rate	Swap
•	 Bancassurance
Description:This chart features the main operating companies and does not include .. and has since held various technical and management .. Ms Leong is also a Certified Information Systems Auditor  Alliance Bank collaborated with Chalkboard, a mobile and ad-network,  Jalan Perang, Taman Pelangi.