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About Garanti Payment Systems - Digital Transformation Strategy (A)
Garanti Payment Systems manages Garanti Bank's credit card business, including its flagship Bonus Card. It faces a decision on whether to develop a separate mobile app for credit card customers or integrate loyalty features into Garanti Bank's existing app. A separate app would require 18 months of development but allow customization, while integration could leverage existing infrastructure but compromise the banking app experience. Restrictions from regulators have reduced credit card installment plans and increased costs. Garanti must determine the best way to engage customers through mobile as regulatory changes impact their business model.
Detailed Information
| Author: | ['Taan'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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