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Fundamentals of Selling, 12th Edition PDF

689 Pages·2010·21.079 MB·English
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by Charles Futrell| 2010| 689 pages| 21.079| English

About Fundamentals of Selling, 12th Edition

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

Detailed Information

Author:Charles Futrell
Publication Year:2010
ISBN:9780073529998
Pages:689
Language:English
File Size:21.079
Format:PDF
Price:FREE
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