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About Full Thesis
This document is a dissertation submitted by Madakotuwe Wijesinghe Mudiyanselage Wasantha Wijesinghe for the degree of Master of Science in Business Statistics at the University of Moratuwa in Sri Lanka in May 2016. The dissertation examines the key purchasing determinants that impact the brand equity of the toothpaste market in Sri Lanka through an empirical study. A survey was conducted with 200 toothpaste customers in Colombo district. Factor analysis and 2-way frequency tables were used to analyze the data. The study found that health benefits, social benefits, and specialized benefits are three factors that influence toothpaste purchase. Additionally, attributes like preventing cavities, whitening teeth, strengthening gums
Detailed Information
| Author: | ['Wathsala Jayasundara'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 105 |
| Language: | English |
| Format: | |
| Price: | FREE |
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