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About From Worst to First: Behind the Scenes of Continental’s Remarkable Comeback
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn’t run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World. . . in an age where managing seems increasingly complicated, some of Bethune’s prescriptions are refreshingly straightforward.-Business WeekFrom Worst to First outlines Gordon Bethune’s triumphs . . . about the turnaround he’s led at Continental, a perennial basket case that’s become an industry darling.-The Atlanta Journal-ConstitutionFrom Worst to First is [Gordon Bethune’s] story of Continental Airlines’ turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has ‘raised its overall marks more than any other in the 1990s.’-The Seattle Post-IntelligencerAll of Gordon Bethune’s proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines’ employees and their families in times of need.
Detailed Information
| Author: | Gordon Bethune |
|---|---|
| Publication Year: | 1998 |
| ISBN: | 9780471356523 |
| Pages: | 312 |
| Language: | English |
| File Size: | 52 |
| Format: | |
| Price: | FREE |
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