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From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization PDF

225 Pages·2001·0.958 MB·English
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by Paul Verdin, Nick Van Heck| 2001| 225 pages| 0.958| English

About From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization

Globalization. What exactly does it mean for ordinary citizens? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies, the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.

Detailed Information

Author:Paul Verdin, Nick Van Heck
Publication Year:2001
ISBN:9780230514324
Pages:225
Language:English
File Size:0.958
Format:PDF
Price:FREE
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