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From Assets to Profits: Competing for IP Value and Return PDF

322 Pages·2008·1.5 MB·English
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by Bruce Berman| 2008| 322 pages| 1.5| English

About From Assets to Profits: Competing for IP Value and Return

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Detailed Information

Author:Bruce Berman
Publication Year:2008
ISBN:9780470405857
Pages:322
Language:English
File Size:1.5
Format:PDF
Price:FREE
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