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About [FREE PDF sample] (Ebook) Marketing 4.0 by Philip Kotler;Hermawan Kartajaya;Iwan Setiawan ISBN 9788416894857, 841689485X ebooks
El documento presenta el ebook 'Marketing 4.0' de Philip Kotler y otros autores, que aborda la transición del marketing tradicional al digital y las nuevas tendencias en la economía digital. Se discuten conceptos clave como el poder de los consumidores conectados, las paradojas del marketing, y la importancia del marketing centrado en el ser humano y el contenido. Además, se ofrecen estrategias y mejores prácticas para implementar un marketing omnicanal y participativo que genere afinidad con la marca.
Detailed Information
| Author: | ['krzysserremy'] |
|---|---|
| Publication Year: | 2025 |
| Pages: | 85 |
| Language: | English |
| Format: | |
| Price: | FREE |
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