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450 Pages·2009·10.23 MB·English

Exploring MarkEt opportunitiEs for fishEriEs sEctor in india
Report of
The Research Study on

Submitted to
National Fisheries Development Board
Govt. of India
Hyderabad

National Centre for Agricultural Economics and Policy Research
New Delhi – 110 012

2008
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Exploring MarkEt opportunitiEs for fishEriEs sEctor in india
Study Team

Leader : Dr. B. Ganesh Kumar
Senior Scientist, NCAP, New Delhi

Associates : Dr. K.K. Datta
Principal Scientist, NCAP, New Delhi

Dr. P.K. Katiha
Principal Scientist, CIFRI, Barrackpore

Dr. T. Ravishankar
Senior Scientist, CIBA, Chennai

Dr. N.K. Barik
Scientist, CIFA, Bhubaneswar

Dr. P.S. Ananthan
Scientist, CIFE, Mumbai

Dr. R. Suresh
Professor, FC&RI, Thoothukudi

Dr. Ramachandra Bhatta
Professor, CoF, Mangalore

Dr. K. Ravindranath
Dean, Faculty of Fishery Science, SVVU, Tirupati

Dr. P. Shinoj
Scientist, NCAP, New Delhi

Dr. Shyam S. Salim
Senior Scientist, CMFRI, Cochin

Dr. G. Vidya Sagar Reddy
Associate Professor, CFSc, Muthukur, Nellore

Consultants : Dr. P. Kumar
Former Professor, IARI, New Delhi

Dr. R. Sathiadhas
Principal Scientist, CMFRI, Cochin

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Exploring MarkEt opportunitiEs for fishEriEs sEctor in india
Project Fellows
1. Mrs. Muktha Menon
Senior Research Fellow, NCAP, New Delhi

2. Dr. Prasanti Mishra
Senior Research Fellow, CIFA, Bhubaneshwar

3. Mr. S. Rengarajan
Senior Research Fellow, CIBA, Chennai

4. Mr. Joy Sengupta
Senior Research Fellow, CIFRI, Barrackpore

5. Mr. Soumitra Bhattacharjee
Senior Research Fellow, CIFE, Mumbai

6. Mr. Mihir Naqua
Senior Research Fellow, CIFE, Mumbai

7. Ms. Smita Bhat
Senior Research Fellow, CoF, Mangalore

8. Mr. M. Esakkias
Junior Research Fellow, F&RI, Thoothukudi

9. Mr. Jagannath
Junior Research Fellow, CoF, Mangalore

10. Mr. Shiv Kumar Singh
Field Investigator, NCAP, New Delhi

11. Mr. P. Ram Babu
Field Assistant, CFSc, Nellore

12. Mr. Pananga Narayana Khatua
Enumerator, CIFA, Bhubaneshwar

13. Mr. Manas Kumar Behera
Enumerator, CIFA, Bhubaneshwar

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Exploring MarkEt opportunitiEs for fishEriEs sEctor in india
ACKNOWLEDGEMENTS

The Study Team acknowledges the support of the following persons during the execution of this
research project:
1. Dr. S. Ayyappan, DDG (Fisheries), Indian Council of Agricultural Research, New Delhi
2. Dr. P. Krishnaiah, IAS, Chief Executive, National Fisheries Development Board,
Government of India, Hyderabad
3. Dr. V.V. Sugunan, ADG (Inland Fisheries), Indian Council of Agricultural Research, New
Delhi
4. Dr. P.K. Joshi, Director, National Centre for Agricultural Economics and Policy Research,
New Delhi
5. Dr. P. Vasudevappa, Senior Executive Director, National Fisheries Development Board,
Government of India, Hyderabad
6. Dr. Dilip Kumar, Director, Central Institute of Fisheries Education, Mumbai
7. Dr. Ambekar E. Eknath, Director, Central Institute of Freshwater Aquaculture,
Bhubaneshwar
8. Dr. A.G. Ponniah, Director, Central Institute of Brackishwater Aquaculture, Chennai
9. Dr. K.K. Vass, Director, Central Inland Fisheries Research Institute, Barrackpore
10. Dr. G. Syda Rao, Director, Central Marine Fisheries Research Institute, Cochin
11. Dr. Y. Basavaraju, Dean, College of Fisheries, Mangalore
12. Dr. V.K. Venkataramani, Dean, Fisheries College & Research Institute, Thoothukudi
13. Dr. Vishnu Bhat, Director, The Marine Products Export Development Authority, Cochin
14. Mrs. P.S. Umadevi, Deputy Director (Statistics), The Marine Products Export Development
Authority, Cochin
15. Mr. P. Mohanasundaram, General Manager, Tamil Nadu Fisheries Development
Corporation Ltd., Chennai
16. Mr. Shambhu Kallolikar, IAS, Commissioner of Fisheries, Tamil Nadu
17. Mr. P.P. Surendran, Deputy General Manager (Commercial), Kerala State Co-operative
Federation for Fisheries Development Ltd, Thiruvananthapuram
18. Mr. P.H. Abdul Kalam, Manager, Ice & Freezing Plant, Kerala State Co-operative
Federation for Fisheries Development Ltd, Cochin
19. Mr. K.K. Gireeshan, Chief Engineer & Administrator, Cochin Port Trust, Cochin
20. Mr. Jadu Nath Das, Chairman, Howrah Wholesale Fish Market Stall Owners Cooperative
Society Ltd., Howrah
21. Mr. Syed Anwar Maqsood, Member, Howrah Wholesale Fish Market Stall Owners
Cooperative Society Ltd., Howrah
22. Mr. R. Prabhakaran, Assistant Library & Information Officer, The Marine Products Export
Development Authority, Cochin
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Exploring MarkEt opportunitiEs for fishEriEs sEctor in india
23. Dr. Deboral Vimala, Senior Scientist, Central Institute of Brackishwater Aquaculture,
Chennai
24. Dr. M. Krishnan, Principal Scientist, Central Institute of Brackishwater Aquaculture,
Chennai
25. Dr. M. Kumaran, Scientist (SS), , Central Institute of Brackishwater Aquaculture, Chennai
26. Mrs. P. Mahalakshmi, Scientist, Central Institute of Brackishwater Aquaculture, Chennai)
27. Dr. J. Rajasekharan Nair, Associate Professor, College of Fisheries, Panangad
28. Adv V. V. Saseendran, Chairman, Kerala State Co-operative Federation for Fisheries
Development Ltd, Thiruvananthapuram
29. Mr. Arjun Charan Naik, Joint Director of Fisheries, Directorate of Fisheries, Cuttack
30. Mr. Krishna Chandra Badapanda, Managing Director, FISHFED, Bhubaneshwar
31. Mr. K. Prasadachandran Pillai, Additional Director of Fisheries, Department of Fisheries,
Thiruvananthapuram
32. Smt. P. K. Latha, District Manager, Kerala State Co-operative Federation for Fisheries
Development Ltd, Thiruvananthapuram
33. Mr. Sudarshan Murthy Kote, City Seafood Centre, Hyderabad
34. Seaman R. Shanmugam, Executive Member, Seafarer’s Club, Chennai
35. Mr. Sri Kanth, Managing Director, Scampi City Hatcheries (P) Ltd., Nellore
36. Mr. B.K. Mishra, Managing Director, National Federation of Fishermen’s Cooperatives Ltd.,
New Delhi
37. Dr. P. Elancheran, Director (Technical), Farmfed Ltd., Nellore
38. Mr. A. Ravi Kumar, Director (Promotion), Farmfed Ltd., Nellore
39. Mr. U. Atchuta Varma, Bhimavarm Fish Traders, Undi, Andhra Pradesh
40. Mr. G. Rameswara Reddy, Regional Manager (Fish Division), Bharat Luxindo Agrifeeds
Pvt. Limited, West Godavari district, Andhra Pradesh
41. Mr. Jagadish Thota, Managing Director, Jagadeesh Marine Exports, Bhimavaram, Andhra
Pradesh
42. Mr. Rajesh T. H., Plant Manager, Jagadeesh Marine Exports, Bhimavaram, Andhra
Pradesh
43. Mr. Munichandra Reddy, Scientist, Fisheries Research Station, Sri Venkateswara
Veterinary University, Undi, Andhra Pradesh
44. Professor Uttam Bhattacharjee, Institute of Development Studies, Kolkata

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CONTENTS

I Introduction 1-5

1.1 Background 1

1.2 Policy Research Questions 3
1.3 Objectives of the study 5
II Fisheries Sector: Growth, Trend and Composition 6-30

2.1 Fish Production in World and India 6

2.2 Contribution to Indian Economy and Prospects of Fisheries Growth 7

2.3 Fish Production: Structure and Composition 8

2.4 Trends and Current Patterns of Fish Production 9

2.4.1 Fish production in India from I Plan to X Plan 9
2.4.2 Growth of Fisheries Sector in Different States of India 13

2.4.2.1Share of States in Marine Fish Production 16
2.4.2.2Share of States in Inland Fish Production 17

2.5 Investment in Fisheries Sector 25

2.5.1 Fisheries Development 25
2.5.2 Fisheries Research 28
2.5.3 Investment in Fisheries Development vis-a-vis Research 28
2.5.4 Returns from Investment in Fisheries Research and Development 29

2.6 Drivers for Future Growth 30

2.6.1 Technology 30
2.6.2 Infrastructure 30
2.6.3 Market 30

III. Supply, Demand and Trade of Fish in India 31-49

3.1 Fish Model 31

3.2 Construction of Data Set 32

3.3 Fish Species 32
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3.3.1 Classification of Inland Fish Species 33
3.3.2 Classification of Marine Fish Species 33

3.4 Demand elasticity 33

3.5 Supply Elasticity 36

3.5.1 Aquaculture Fish Supply 36
3.5.2 Marine Fish Supply 38

3.6 Trade Core 40

3.7 Demand Projections 41

3.8 Supply Projections 44

3.9 Export Projections 47

3.10 Policy Implications and Opportunities 49

IV. Marketing System of Fish and Fishery Products 50-210

4.1 Introduction 50

4.2 Marketing Channels 50

4.2.1 Kolkata 52

4.2.1.1 Howrah Fish Market 52

4.2.2 Chennai 64

4.2.2.1 Chindadiripet Fish Market 64
4.2.2.2 Saidapet Fish Market 67
4.2.2.3 Kasimedu Fish Landing Centre 70
4.2.2.4 Moolakothalam Dry Fish Market 73

4.2.3 Mumbai 87

4.2.3.1 Chatrapati Shivaji Marine Fish Market 87
4.2.3.2 Sassoon Dock Fish Landing Centre 93
4.2.3.3 New Ferry Wharf Fish Landing Centre 96
4.2.3.4 Versova Fish Landing Centre 98
4.2.3.5 Dadar Fish Market 101
4.2.3.6 Marol Dry Fish Market 104

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4.2.4 Delhi 105

4.2.4.1INA Fish Market 105

4.2.5 Hyderabad 108
4.2.6 Cochin 117
4.2.7 Mangalore 125
4.2.8 Tuticorin (Thoothukudi) 130
4.2.9 Thanjavur 136
4.2.10 Kanyakumari 139
4.2.11 Coimbatore 142
4.2.12 Bhubaneshwar 143
4.2.13 Chilka Lake 156
4.2.14 Kolleru Lake 164
4.2.15 Narsapur 175
4.2.16 Telengana 176

4.3 Price Analysis 178

4.3.1 Introduction 178

4.3.2 Data and Methodology 179

4.3.3 Market Integration for Major Fish Species 179

4.3.3.1Mackerel 179
4.3.3.2Sardine 180
4.3.3.3Pomfret 182
4.3.3.4Shrimp 183

4.4 Marketing System in Marginal Areas / Tribal Areas 185

4.4.1 Orissa 185
4.4.2 Assam 190
4.4.3 Tripura 192

4.5 Consumer Survey 194
4.5.1 Kolkata 194
4.5.2 Delhi 199
4.5.3 Chennai 203
4.5.4 Cochin 204
4.5.5 Hyderabad 208

V. Status of Fish Marketing Infrastructure 211-333

5.1 Fish Markets 211

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5.1.1 Delhi 211

5.1.1.1 Gazipur Fish Market, Delhi 211
5.1.1.2 INA Fish Market, Delhi 214
5.1.1.3 Chittaranjan Park Fish Market, Delhi 216

5.1.2 West Bengal 217

5.1.2.1 Howrah, Kolkata 217
5.1.2.2 Malancha Market, Kolkata 222
5.1.2.3 Sealdah Market, Kolkata 224
5.1.2.4 B. K. Paul Fish Market, Kolkata 226

5.1.3 Maharashtra 227

5.1.3.1 Chatrapati Shivaji Fish Market, Mumbai 228
5.1.3.2 Sassoon Dock Landing Centre, Mumbai 231
5.1.3.3 New Ferry Wharf, Mumbai 233
5.1.3.4 Versova Landing Centre, Mumbai 233
5.1.3.5 Dadar Fish Market, Mumbai 234
5.1.3.6 Marol Fish Market, Mumbai 236

5.1.4 Tamil Nadu 237

5.1.4.1 Chindadiripet Fish Market, Chennai 238
5.1.4.2 Saidapet Fish Market, Chennai 240
5.1.4.3 Kasimedu Fish Landing Centre, Chennai 243
5.1.4.4 Moolakothalam Fish Market, Chennai 245
5.1.4.5 Keezhavasal Fish Market, Thanjavur 249
5.1.4.6 Fish Landing Centre, Kanyakumari 251
5.1.4.7 Vadasery Fish Market, Nagercoil (Kanyakumari) 251
5.1.4.8 Ukkadam Fish Market, Coimbatore 252
5.1.4.9 Fish Retail Outlets, Coimbatore 255
5.1.4.10 Tuticorin Fish Market 256

5.1.5 Andhra Pradesh 257

5.1.5.1 Kolleru Lake 257
5.1.5.2 Musheerabad Fish Market, Hyderabad 258
5.1.5.3 Retail Outlets, Hyderabad 261

5.1.6 Karnataka 271

5.1.6.1 Marine Fishing Harbour, Mangalore 271
5.1.6.2 Russell Fish Market, Bangalore 272
5.1.6.3 Krishna Raja Fish Market (City Market), Bangalore 274
5.1.6.4 Bhadravathi Fish Market, Shimoga 275
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5.1.6.5 Devaraj Fish Market, Mysore 276
5.1.6.6 Yeshwanthpur Fish Market, Bangalore 278
5.1.6.7 Lashkar Mohalla Fish Market, Shimoga 278

5.1.7 Kerala 279

5.1.7.1 Marine Fishing Harbour, Cochin 280
5.1.7.2 Mariyanad Fish Landing Centre, Thiruvananthapuram 285
5.1.7.3 Vypeen Fish Landing Centre, Cochin 285
5.1.7.4 Champakkara Fish Market, Cochin 287
5.1.7.5 Retail Outlets, Cochin 289

5.1.8 Orissa 290

5.1.8.1 Bhubaneshwar Fish Market 290
5.1.8.2 Chilka Lake 292

5.1.9 Assam 294

5.1.10 Gujarat 301

5.1.10.1 Veraval Fish Market 301

5.1.11 Tripura 306

5.1.11.1 Battala Fish Market, Agartala 306
5.1.11.2 Udaipur Fish Market 307

5.2 Cold Storage and Ice Plants 309

5.3 Transportation Facilities 312

5.4 Processing (Freezing) Units 331

VI. Role of Public Agencies in Fish Marketing 334-360

6.1 Centre 334

6.1.1 Department of Animal Husbandry, Dairying & Fisheries (DAHDF) 334

6.1.2 National Cooperative Development Corporation (NCDC) 335
6.1.3 National Federation of Fishermen’s Cooperatives Ltd. (FISHCOPFED) 335
6.1.4 National Fisheries Development Board (NFDB) 337

6.2 States 338

6.2.1 Directorates/Departments of Fisheries 338
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