Fom Silence to Voice: What Nurses Know and Must Communicate to the Public

305 Pages·2013·2.065 MB·English

by  Buresh, Bernice;Gordon, Suzanne

FROM SILENCE
TO VOICE
a volume in the series
The Culture and Politics of Health Care Work
Edited by Suzanne Gordon and Sioban Nelson
For a list of books in the series, visit our website at www.cornellpress.cornell.edu.
FROM SILENCE
TO VOICE

What Nurses Know and Must
Communicate to the Public
THIRD EDITION
Bernice Buresh
Suzanne Gordon
ILR Press
an imprint of c ornell university press
i thaca and london
Copyright © Bernice Buresh and Suzanne Gordon 2013
All rights reserved. Except for brief quotations in a review, this
book, or parts thereof, must not be reproduced in any form without
permission in writing from the publisher. For information, address
Cornell University Press, Sage House, 512 East State Street, Ithaca,
New York 14850.

First published by Cornell University Press 2013
First printing, Cornell Paperbacks, 2013

Printed in the United States of America

Library of Congress Cataloging-in-Publication Data
Buresh, Bernice, 1941– author.
From silence to voice : what nurses know and must communicate
to the public / Bernice Buresh and Suzanne Gordon. — Third edition.
pages cm. — (The culture and politics of health care work)
Includes bibliographical references and index.
ISBN 978-0-8014-7873-4 (pbk. : alk. paper)
1. Nursing. 2. Communication in nursing. 3. Mass media.
4. Public opinion. 5. Nursing—Social aspects. I. Gordon, Suzanne,
1945– author. II. Title. III. Series: Culture and politics of health
care work.
RT42.B83 2013
610.73—dc23 2012047182
Cornell University Press strives to use environmentally responsible
suppliers and materials to the fullest extent possible in the publishing
of its books. Such materials include vegetable-based, low-VOC inks
and acid-free papers that are recycled, totally chlorine-free, or partly
composed of nonwood fi bers. For further information, visit our
website at www.cornellpress.cornell.edu.

Paperback printing 10 9 8 7 6 5 4 3 2 1
For our children

CONTENTS
Introduction 1
Part I Silent No More
1 Ending the Silence 13
2 The Daisy Dilemma 32
3 From Virtue to the Voice of Agency 67
4 Presenting Yourself as a Nurse 83
5 Tell the World What You Do 111
6 Creating Anecdotes and Arguments 129
Part II Communicating with the Media
and the Public
7 How the News Media Work 155
8 Reaching Out to the Media 174
9 In Your Own Voice: Letters to the Editor, Op-Eds, and Blogs 196
10 Getting It Right 225
11 Appearing on Television and Radio 243
12 Opportunities and Challenges Ahead 264
Appendix: How We Came to Write This Book 271
Notes 275
Index 287

FROM SILENCE
TO VOICE