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Download Focus Groups: A Step-By-Step Guide (3rd Edition) by Gloria E. Bader, Catherine A. Rossi in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Focus Groups: A Step-By-Step Guide (3rd Edition)
For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.
Detailed Information
Author: | Gloria E. Bader, Catherine A. Rossi |
---|---|
Publication Year: | 2002 |
ISBN: | 9780966470871 |
Pages: | 64 |
Language: | English |
File Size: | 3.667 |
Format: | |
Price: | FREE |
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