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About Focus Groups: A Practical Tool For Practitioner Research: IB Journal of Teaching Practice
This document provides an overview of focus groups as a research method for education practitioners. It discusses the history of focus groups, defines their key characteristics, and outlines best practices for planning, developing questions, moderating, and conducting focus groups. Focus groups involve interacting with small groups of 6-12 people to understand their perspectives on a specific topic. They capture a range of views within a group and can reveal the reasons underlying participants' beliefs. Planning is important and involves selecting an appropriate location, recruiting the right participants, and developing open-ended questions on a single topic. Moderators should build rapport, set ground rules, and guide a respectful discussion to generate qualitative insights.
Detailed Information
| Author: | ['Irma Severino'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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