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About Fish Supply Chain and Consumption in HORECA, Ludhiana
This document summarizes a study of the fish market supply chain and consumption patterns in the HORECA (hotels, restaurants, and cafes) sector in Ludhiana, India. The study mapped the complete fish supply chain in Ludhiana city, estimated variety-wise demand and its seasonality, analyzed price patterns, and identified HORECA requirements across varieties. Major findings include that there is a market segmentation between Punjabi and non-Punjabi customers' fish preferences. Soul fish is popular and about 70% of HORECA uses it, with demand depending on peak and lean seasons. The supply chain involves wholesaler agents bringing fish from production regions to sell to retailers, markets, and HORECA. Most
Detailed Information
| Author: | ['pradeep john'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 67 |
| Language: | English |
| Format: | |
| Price: | FREE |
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