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First Steps in Advertising and Sales Promotion PDF

199 Pages·2010·17 MB·English
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by S.A. Chunawalla| 2010| 199 pages| 17| English

About First Steps in Advertising and Sales Promotion

Communication Process and Promotion Introduction to Advertising Advertising Planning Process Economic Aspects of Advertising Communication Mix Appeals in Advertising Copywriting Campaign Planning in Advertising Types of Media MEDIA Planning and Scheduling Advertising Agency Evaluation of Advertising Effectiveness Legal and Ethical Aspects of Advertising Sales Promotion and Sales Promotion

Detailed Information

Author:S.A. Chunawalla
Publication Year:2010
ISBN:9781282812093
Pages:199
Language:English
File Size:17
Format:PDF
Price:FREE
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