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About First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But it's more than just a thirst quencher and a dominant brand. "First in Thirst" is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports - from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatorade's invention, "First in Thirst" is equally a sports story, from its invention and testing with the University of Florida Gators to the "gatorade bath" and its near-universal appeal to athletes, coaches and sports fans everywhere.
Detailed Information
| Author: | Darren Rovell |
|---|---|
| Publication Year: | 2005 |
| ISBN: | 9780814472996 |
| Pages: | 257 |
| Language: | English |
| File Size: | 2.068 |
| Format: | |
| Price: | FREE |
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