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Financial Times Guide to Social Media Strategy, The: Boost Your Business, Manage Risk And Develop Your Personal Brand (Financial Times Guides) PDF

2018·1.7 MB·English
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by Martin Thomas| 2018| 1.7| English

About Financial Times Guide to Social Media Strategy, The: Boost Your Business, Manage Risk And Develop Your Personal Brand (Financial Times Guides)

The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You’ll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand.You’ll also discover plans and processes to manager and mitigate against the risks of social media.This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance.Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators.The full text downloaded to your computerWith eBooks you search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you’ll gain instant access to this eBook.Time limitThe eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Detailed Information

Author:Martin Thomas
Publication Year:2018
ISBN:9781292234847
Language:English
File Size:1.7
Format:PDF
Price:FREE
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