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About Financial Services Marketing: Empirical Evidence On The Impact and Effectiveness of Marketing Events
This document provides an overview of the dissertation "Financial Services Marketing: Empirical evidence on the impact and effectiveness of marketing events" which examines the goals and benefits of marketing events, particularly those held at the Swiss Re Centre for Global Dialogue in Rüschlikon, Switzerland. The dissertation discusses relevant literature on topics including services marketing, communications, relationship marketing, and knowledge management. It then describes the research approach, which involved interviews about various event types, goals, and benefits. The research aims to develop a model analyzing how event variables like nature, presenters, participants, and length impact knowledge transfer and other goals.
Detailed Information
| Author: | ['Balogun Ahmed'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 153 |
| Language: | English |
| Format: | |
| Price: | FREE |
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