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About Final Report - Eram Fatima - 20C PDF
This document is a dissertation project report on emerging value propositions for mobile commerce (m-commerce) in India. It aims to study growth opportunities and roadblocks for m-commerce. The report covers literature on m-commerce and its applications in banking, grocery retail, and travel. Primary research involved interviews and surveys. Key findings are that m-commerce offers unique value in customization, security, and distribution. However, it also faces challenges in changing traditional models. The report provides recommendations to improve leverage of opportunities from a consumer perspective to realize m-commerce's full potential in India.
Detailed Information
| Author: | ['Himani Patel'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 107 |
| Language: | English |
| Format: | |
| Price: | FREE |
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