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Fighting Churn with Data: The science and strategy of customer retention PDF

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About Fighting Churn with Data: The science and strategy of customer retention

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

Detailed Information

Author:Carl S. Gold
ISBN:9781617296529
File Size:15
Format:PDF
Price:FREE
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