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About Fast Fashion
This document discusses fast fashion in the retail store environment. It defines fast fashion as a business strategy that aims to reduce lead times for getting new fashion products into stores to satisfy consumer demand. While efficient supply chains have facilitated fast fashion's success, centralized control structures have meant these efficiencies are not fully translated to retail stores. Marketing uses "hero pieces" to communicate fast fashion, but availability and retail presence must also support the fast fashion proposition. The research focuses on fast fashion in UK retail stores and how it is communicated to consumers.
Detailed Information
| Author: | ['Helmi Suhaimi'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 13 |
| Language: | English |
| Format: | |
| Price: | FREE |
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