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About Fardapaper A Framework For Collaborative Artificial Intelligence in Marketing
This document presents a framework for collaborative artificial intelligence (AI) in marketing. It proposes that collaboration between AI and human marketers/consumers (HI) can be achieved by: 1) Recognizing the respective strengths of AI and HI 2) Having lower-level AI augment higher-level HI 3) Moving HI to a higher intelligence level when AI automates lower levels The framework provides guidance for optimizing the mix of AI and HI in marketing and understanding their complementarity to inform consumption decisions.
Detailed Information
| Author: | ['Samiha Mjahed'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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