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About Factors Influencing Customer Engagement in Mobile Applications
This document summarizes a research paper on factors influencing customer engagement in mobile applications. The paper conducted a literature review on customer engagement and its dimensions. An empirical study was also performed through surveys in Lithuania. The results found that customer engagement has three dimensions: emotional, cognitive, and behavioral. The regression analysis revealed that customer sociability and technical convenience of applications were the most important factors for customer engagement, while customer satisfaction and hedonism were insignificant. The paper provides implications for developers on how to increase customer engagement in mobile applications.
Detailed Information
| Author: | ['Angel FP'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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