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About F10 MCS 1000 Adlam Notes
The document provides an overview of marketing topics that will be covered in a marketing final exam, including the 7 Ps of service, brand equity, consumer behavior models, pricing strategies, distribution channels, product development processes, and more. It also includes summaries of two sample lecture notes on marketing fundamentals, concepts, frameworks, and environmental factors. The key topics covered are the marketing mix, customer satisfaction, strategic planning, services marketing characteristics, and the roles and responsibilities of consumers, producers and marketing systems.
Detailed Information
| Author: | ['Sanjiv Gautam'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 56 |
| Language: | English |
| Format: | |
| Price: | FREE |
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