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About Exploring Social Media Use in B2B Supply Chain Operations: Sciencedirect
This document explores the use of social media in business-to-business (B2B) supply chain operations. It reports findings from a survey of 209 supply chain professionals on their use of social media. The key findings include: 1) Social media is being used in B2B supply chain operations, but not to its full potential. Larger companies tend to use social media more than smaller companies. 2) Social media is primarily used for communication and collaboration within companies and across supply chain partners. Areas of use include marketing, customer service, and operations. 3) Perceptions of social media are generally positive, though concerns about security and a lack of policy are barriers to greater use.
Detailed Information
| Author: | ['Arun Manickam R'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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