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About Exploring Social Media As A Driver of Sustainable Behaviour: Case Analysis and Policy Implications
This document summarizes a study exploring how social media can drive sustainable behavior. The study proposes a model where social media helps overcome barriers like skepticism of impact (fatalism) and lack of time (busyness) by showing evidence of goals/achievements and sharing experiences. It analyzes over 30 social media applications and finds showing evidence of group goals strongly influences participation. The study also discusses how social media enabled collective action can disrupt the balance of power between companies, governments, and consumer groups.
Detailed Information
| Author: | ['Phuong Do'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 28 |
| Language: | English |
| Format: | |
| Price: | FREE |
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