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About Executive MBA Brief Unit Descriptions: A. Management Track
The document outlines brief descriptions of two tracks in an Executive MBA program: 1) The Management Track covers units on entrepreneurship and business strategy. The entrepreneurship unit examines factors that support entrepreneurship and considers social entrepreneurship. The business strategy unit explores competitive advantage and crisis management. 2) The Marketing Track covers units on strategic brand management and new product development. The brand management unit addresses building and measuring brand equity. The new product development unit focuses on planning and launching new products and services.
Detailed Information
| Author: | ['Nemanja Subic'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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