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About Examining The Role of Social Media Analytics in Providing Competitive Intelligence The Impacts and Limitations
This document summarizes a research study that examines the role of social media analytics (SMA) in providing competitive intelligence (CI). The study finds that SMA provides expanded CI beyond just customers and competitors, including insights on supply chains, costs, and information flow. SMA-driven CI can provide visibility into supply chain uncertainties and enable improvements in demand planning and inventory management. However, the bidirectional nature of social media could be detrimental if social media-linked customers are not properly informed. The study contributes to understanding how SMA can provide broader CI beyond traditional competitor analysis.
Detailed Information
| Author: | ['Sujay Shah'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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