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About Evaluating Military Advertising and Recruiting: Theory and Methodology
It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure va
Detailed Information
| Author: | Committee on the Youth Population and Military Recruitment -- Phase II |
|---|---|
| Publication Year: | 2004 |
| Pages: | 206 |
| Language: | English |
| File Size: | 4.28 |
| Format: | |
| Price: | FREE |
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