Table Of ContentTHE BUSINESS  Ethical Leadership in Sport G Giving Voice To Values on  
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EXPERT PRESS  A Business Ethics and Corporate 
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DIGITAL LIBRARIES G
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Pippa Grange
EBOOKS FOR   Mary Gentile, Editor
BUSINESS STUDENTS This is a practical guide on how to navigate the 
complexities of ethical leadership in sport, while 
Curriculum-oriented, born-
recognizing the increasing pressure placed on indi-
digital books for advanced 
business students, written  viduals and organizations to win and be exemplary  Ethical 
by academic thought  role models. 
leaders who translate  real- While you and most leaders know right from 
world business experience  wrong,  giving  voice  to  your  values  isn’t  always 
Leadership in 
into course readings and  straightforward. This  book  explores  how  to  ap-
reference materials for  proach the ethical decisions, dilemmas, and value-
students expecting to tackle  based conflicts that emerge for leaders in sports 
management and leadership  organizations in order to make good choices, drive  Sport
challenges during their  a sound culture, and reduce the risk of going awry.
professional careers. The approach in this book is two-fold: Coach- E
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POLICIES BUILT   ing to help you learn how to make and act on an  H
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BY LIBRARIANS ethical decision when faced with a dilemma, and  C
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•  Unrestricted downloading  book considers ethics in the context of modern  D
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•  Perpetual access for a   cultural slippery slopes to avoid using case studies  SH
one-time fee and examples. IP
•  No platform or    I
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maintenance fees Pippa Grange is a sports psychologist specializing   S
•  Free MARC records in the area of ethics, leadership, and culture, pri- P
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•  No license to execute marily in elite sport. She holds a Doctor of Applied  R
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The Digital Libraries are a   Psychology from Victoria University and is a Vin-
comprehensive, cost-effective  cent Fairfax Fellow graduate through the St. James 
way to deliver practical  Ethics Centre in Sydney. As founder and director of 
Pippa Grange
treatments of important  Bluestone Edge, she works as a consultant to some 
business issues to every  of the key brands in elite sport. She also works with 
student and faculty member.  senior leadership teams in the corporate sector and 
is an international keynote speaker.
For further information, a 
free trial, or to order, contact:  Giving Voice To Values on 
[email protected]  Business Ethics and Corporate 
www.businessexpertpress.com/librarians Social Responsibility Collection
Mary Gentile, Editor
ISBN: 978-1-60649-810-1
www.businessexpertpress.com www.businessexpertpress.com
Ethical Leadership 
in Sport
Ethical Leadership 
in Sport
What’s Your ENDgame?
Pippa Grange
Ethical Leadership in Sport: What’s Your ENDgame?
Copyright © Business Expert Press, LLC, 2014.
All rights reserved. No part of this publication may be reproduced, 
stored in a retrieval system, or transmitted in any form or by any 
means—electronic, mechanical, photocopy, recording, or any other 
except for brief quotations, not to exceed 400 words, without the 
prior permission of the publisher.
First published in 2014 by
Business Expert Press, LLC
222 East 46th Street, New York, NY 10017
www.businessexpertpress.com
ISBN-13: 978-1-60649-810-1 (paperback)
ISBN-13: 978-1-60649-811-8 (e-book)
Business Expert Press Giving Voice to Values on Business Ethics and 
Corporate Social Responsibility Collection
Collection ISSN: 2333-8806 (print)
Collection ISSN: 2333-8814 (electronic)
Cover and interior design by Exeter Premedia Services Private Ltd., 
Chennai, India
First edition: 2014
10 9 8 7 6 5 4 3 2 1
Printed in the United States of America.
With love and thanks to my dear Donicka and Amalia Birch, who 
gave me a magic green pen to help me write my first book.
Abstract
Ethical Leadership in Sport: What’s Your ENDgame? is a practical guide on 
how to navigate the complexities of ethical leadership in sport, recogniz-
ing the increasing pressure placed on individuals and organizations in 
sport to ruthlessly compete to win, and at the same time to be exemplary 
social role models. Most leaders know right from wrong, but giving voice 
to your values isn’t always straightforward. This book explores how to 
approach the ethical decisions, dilemmas, and value-based conflicts that 
emerge for leaders in sports organizations in order to make good choices, 
drive a sound culture, and reduce the risk of going awry.
The approach is twofold: Coaching for the leader on how to make and 
act on an ethical decision when faced with a dilemma; and an exploration 
of those deep personal values and beliefs about self and sport that inform 
how the leader thinks and acts. The book considers ethics in the con-
text of modern sport and highlights the classic ethical traps and cultural 
 slippery slopes to avoid using case studies and examples. 
Ethical Leadership in Sport: What’s Your ENDgame?: An ally in know-
ing how to become and stay a leader whose integrity can be trusted.
Keywords 
ethical leadership, ENDgame, culture, sport, organizations, winning, 
social responsibility, role models, ethical decisions, dilemmas, value-based 
conflicts, leadership coaching, values, beliefs, ethical content, e thical traps, 
integrity
Contents
Introduction ������������������������������������������������������������������������������������������xi
Chapter 1  State of Play .......................................................................1
Chapter 2  “Doing” Ethics ................................................................19
Chapter 3  Applying the Big Ideas .....................................................41
Chapter 4  What You Might See at the Top of the “Slippery Slope” ...63
Chapter 5  A Case Study ...................................................................81
Chapter 6  Making It Stick ................................................................97
Chapter 7  Your Role As an Ethical Leader ......................................107
Appendix  �������������������������������������������������������������������������������������������119
Notes �������������������������������������������������������������������������������������������������129
References  ������������������������������������������������������������������������������������������131
Index  ������������������������������������������������������������������������������������������������135