Download Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture PDF Free - Full Version
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About Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.
Detailed Information
| Author: | Stefan Schwarzkopf, Rainer Gries |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 9780230537996 |
| Pages: | 306 |
| Language: | English |
| File Size: | 1.611 |
| Format: | |
| Price: | FREE |
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